Dig 'Em - A green animated spokes frog for
Kellogg's Sugar Smack's cereal introduced in the mid 1970s. Gifted with a
very loud voice. Dig 'Em wore a large-brim baseball cap, green
jacket, light blue shoes and an orange turtleneck sweater with the words "Dig 'Em"
on it. Dig'Em's name was also his catchphrase ("Dig'Em! Dig'Em!"), which he used
to promote his cereal. In 1986, Kellogg's retired the Dig'Em character, but
due to popular demand, he returned a year later. Kellogg's renamed Sugar Smacks
cereal to Honey Smacks in 1983.
Before Dig'Em Frog debuted in 1972, there were other mascots for the cereal.
They included: Cliffy the Clown, Smaxey the Seal, Quick Draw McGraw, The Smackin'
Bandit, The Smackin Brothers and Wally Bear who replaced Dig'Em for a short time