 Freshup
Freddie - Cocky animated rooster representative of the 7-Up Beverage
Company in the 1950s who gave lessons on how to plan successful parties and
picnics by having plenty of 7-Up on hand. Fresh-Up Freddie was the
personification of 7-Up's happy slogans "Fresh-Up with 7-Up," "You Like It, It
Likes You" and "Nothing Does It Like 7-Up." Freddie dressed in human clothing
and sometimes wore a derby, bow tie, vest, slacks, spats, and garter band on his
sleeve.
The Leo Burnett Agency created the Fresh-Up Freddie ad campaign in 1957. By 1958,
Freddie made his debut on the popular Disney TV series "Zorro." The Disney
artists modeled Freddie's cartoon image after the rooster Panquito from the
Disney movie Three Caballeros." Freddie was supposedly name in honor of
Seven-Up bottler Fred Lutz Jr.
TRIVIA NOTE: The 7-Up soft drink was introduced
in 1929 as "Bib Label Lithiated Lemon Lime Soda." Nowadays its just called "The Uncola" (because it lacks the brownish coloring used in Coca-Cola and Pepsi-Cola
products).
External Links
Back to Top
|
