Buddy Lee - 14-inch spokes-doll dressed in blue jeans and checked flannel shirt that starred in the death-defying Lee Dungarees ad campaign created by the Fallon McEllingott Agency in 1998. In each commercial Buddy Lee, "Man of Action" battled car fires, twisters and close calls with farm machinery while attempting to rescue babies, pets and other things from disasters. The commercials highlighted the durability of Lee Dungarees as they were blown up, set on fire and rammed through the trunk of a tree (with poor Buddy Lee inside them). The Buddy Lee character first appeared as a promotional item in 1921.