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 Advertising Mascots - People

Gerber BabyGerber Baby - The cute baby portrait displayed on jars of Gerber Baby Food was created in 1927 by artist Dorothy Hope Smith. The baby portrait (a rough charcoal sketch) was based on the image of Ann Turner Cook, a friend of the family. Initially, the charcoal portrait was the first step in the making of a oil painting to be used for the ad campaign, but the executives at Gerber's liked the charcoal sketch so much they decided to used that image for their now classic trademark. Some sources erroneously claim the Gerber Baby was first drawn by artist Maude Humphrey Bogart, the mother of motion picture star Humphrey Bogart. According to CEO Al Piergallini "If it isn't Ann Turner Cook, It isn't the Gerber Baby." (People Weekly 11/10/97 p.74)

As of the 1990s, Ann Turner Cook was a retired school English teacher and published mystery novelist living in Tampa, Florida. The Gerber catchphrase reads: "Shouldn't your baby be a Gerber baby?"

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