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Keith Stone - Keith Stone - The easy-going, average-guy hero mascot for a series of Keystone Beer commercials created by Saatchi & Saatchi Worldwide, New York in 2010.
Carrying his classic 30-pack (known as a 30-stone) Keith Stone intervenes when he sees people in trouble. In "The Bride" spot, he comforts a tearful bride in a convenience store with his "Always Smooth" demeanor.
In "The Rescue", he helps an old lady rescue her "KiKi" who is stuck in a tree. "Kiki" turns out to be the old lady's grand-daughter. With the rescue complete, both women acknowledgement just how smooth Keith Stone is.
The tagline for the advertising campaign reads: "Always Smooth," which is both the taste of the beer and the personality of their spokesman. According to Elina Maniec, Keystone Brand Manager,"Keystone Light is a hot brand for beer drinkers looking for value in today's economy."
The brand's previous campaign (tagline: "You can't always be smooth, but your beer should be."
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"The Rescue" |
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Keith Stone: |
What's the dealio little lady? |
Old Lady: |
My Kiki is stuck in the tree. |
Keith Stone: |
Hold my stones |
Old Lady: |
My Little Kiki |
Keith Stone: |
[Keith gets a ladder climbs the tree, and carries a beautiful brunette safely to the ground.] Easy, Easy. That a girl
She'll be fine. She's just a little shaken |
Old Lady: |
Thank you, young man. What's your name? |
Keith Stone: |
My name. It's...Keith Stone. |
Kiki: |
Keith Stone. You're so smooth |
Keith Stone: |
Always |
Announcer: |
Smooth brewed Keystone light is always smooth, like Keith Stone. |
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