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 Advertising Mascots - People

Polaroid CouplePolaroid Couple - James Garner and Mariette Hartley joined forces in the late 1970s to become the commercial spokespersons (husband and wife) who advertised Polaroid "One Step" and "SX-70" camera products. The theme of the commercials was the battle of the sexes. As James Garner tried to explain why Polaroid was a great camera, Mariette Hartley (as his TV wife) would "zing!" him with an affectionate but barbed put-down.

The personal chemistry created between the two actors was electric and helped sell millions of dollars worth of Polaroid products. So convincing was their performance that everywhere Mariette Hartley went, she was mistaken as the real wife of James Garner.

To counteract the effects of the successful commercial spots, she had a T-shirt made proclaiming: "I am not James Garner's wife!" More than 300 commercials were produced by Doyle Dane Bernbach ad agency beginning in 1977.

TRIVIA NOTE: At the time, a psychologist reported that the reason people thought both Garner and Hartley were married to each other in the commercials was because  "they were so hostile to each other."

In 1999, in a homage (or blatant rip-off?), a similar ad campaign for Radio Shack teamed Howie Long, an NFL defensive end-turned-TV commentator & FOX's NFL pre-game show with former Bond girl Teri Hatcher from "Lois and Clark: The New Adventures of Superman" as a spokes-couple who hawked the wonders of Direct TV, Sprint PCS phone from Radio Shack ("Yeah, Howie, just stick it in your ear." and a myriad of other electronic products. This campaign, too, created confusion as to whether Long and Hatcher were actually married to each other.

FYI: In 2003, Teri Lynn Hatcher, citing irreconcilable differences, filed for divorce to end her nearly nine year marriage to actor Jon Tenney. 


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