Man - Tubular shaped man (a.k.a. "Bibendum,"
or "Old Bib") made from tires who first appeared
in 1898 ads for the Michelin Company. According
to advertising legend, the Michelin brothers
Edouard and Andre were inspired by a display of
tires stacked one on top another while they
attended a tire exhibition in Lyon, France. With
the help of an artist named O'Galup, the image
of the Michelin Man was born. Its nickname "Bibendum"
comes from an early ad caption stating "Nunc est
bibendum," a Latin phrase meaning "Now is the
time to drink." (The ad showed the Michelin Man
drinking down a beverage filled with spikes,
nails, glass, etc. to show that its product was
tough and could withstand the rigors of the open
road). The original Bibendum wore glasses and
smoked a cigar.