Mr. Nissan -
Mysterious man with the terrier dog, glasses,
baseball cap and a big grin featured on a series
of Nissan automobile TV commercials in 1996. The
mystic Mr. Nissan character was loosely based on
the former Nissan Motor Corporation U.S.A.
founder Yutaka Katayama who reportedly
represented "honor, integrity and fun."
North America launched its "Life is a journey.
Enjoy the Ride." advertising campaign with a two
minute television commercial at the 1996 Super
Bowl. The spot featured a "Dream Garage" filled
with vintage Nissan vehicles most notably a
silver 1967 Datsun Roadster 2000 which was
featured prominently in the print campaign. The
ad campaign tagline read: "Life is a journey.
Enjoy the ride."
The 60-ish actor Dale Ishimoto
who played Mr. Nissan was born in Delta,
Colorado and served as a veteran of the US Army.
Before playing Mr. Nissan, Ishimoto's acting
credits included parts on MCHALE'S NAVY, KUNG FU
and other TV commercials.
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