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Automotive Mascots

Mr. NissanMr. Nissan - Mysterious man with the terrier dog, glasses, baseball cap and a big grin featured on a series of Nissan automobile TV commercials in 1996. The mystic Mr. Nissan character was loosely based on the former Nissan Motor Corporation U.S.A. founder Yutaka Katayama who reportedly represented "honor, integrity and fun."

Nissan North America launched its "Life is a journey. Enjoy the Ride." advertising campaign with a two minute television commercial at the 1996 Super Bowl. The spot featured a "Dream Garage" filled with vintage Nissan vehicles most notably a silver 1967 Datsun Roadster 2000 which was featured prominently in the print campaign. The ad campaign tagline read: "Life is a journey. Enjoy the ride."

The 60-ish actor Dale Ishimoto who played Mr. Nissan was born in Delta, Colorado and served as a veteran of the US Army. Before playing Mr. Nissan, Ishimoto's acting credits included parts on MCHALE'S NAVY, KUNG FU and other TV commercials.

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