Designed by George Barris (who also built the Munster Koach and the Batmobile), the Drag-u-la was created for a cost of $10,800. It featured:

• gold-leaf paint finish
• silver spider hubcaps
• 350 hp, 289 Ford Mustang V-8 with a four-speed stick
• dual quad manifold
• high compression pistons
• purple block to match the purple coffin liner seat
• twin four-barrel carburetors
• pair of Huth "organ pipe" exhaust headers sprouting from both sides of the vehicle
• 11-inch Firestone drag slicks on polished Radar five-spoke alloy wheels at the rear
• miniature headstone mounted between the spider-webbed headlights and the front wheels (English Speedsport wire wheels capped with Italian motorcycle tires) that read "Drag-u-la Born: 1367. Died - ?"

The Drag-u-la was featured in the motion picture Munster, Go Home (1966) when the ghoulish Munster family inherited an English estate. At the climax of the film, the Drag-u-la entered a cross-country race (with Herman as its driver). Despite the nefarious plots to kill Herman and reclaim title to the estate, the Drag-u-la won the race by crossing the finish line backwards. (an oil slick spun the car around at the last moment). See also "The Munster Koach"