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Journalism & On-Air News Awards

Pall Mall CigarettesPall Mall Award - A cash award of $500 was given to the reporter whose story was highlighted on the anthology series THE BIG STORY/NBC/1949-57, a long running documentary drama program based on actual case histories of journalists who sought out corruption, crimes and scandals. The Pall Mall award was presented by the show's sponsor, the American Tobacco Company. Later changed to the "The Big Story Award."

TRIVIA NOTE: Pall Mall brand cigarettes were introduced in 1899 by the Butler & Butler Company. They sold the company in 1907 to the American Tobacco Company. In 1994, American Tobacco Company  was purchased by Brown & Williamson Tobacco Corporation who later though a merger in 2004 became  R. J. Reynolds Tobacco Company . Pall Mall's slogan is "Wherever Particular People Congregate" It's package design sports a coat of arms and the latin phrases "Per Aspera Ad Astra" ("Through Difficulty to the Stars") and "In Hoc Signo Vinces" ( "In this sign, you will conquer").

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