Toucan Sam - Tropical bird with a long, rainbow-striped bill (to reflect all the colors of his cereal) who is the mascot for Kellogg's Froot Loop breakfast cereal. His main assignment in the commercials is to use his sense of smell to help locate fruity tasting Froot Loops cereal. With a suave carbon-copy voice of the late film actor Ronald Colman, Toucan Sam flew through the jungles crying out "Follow my Nose, it always knows!" The Leo Burnett Agency created the Toucan Sam advertising campaign  in  the early 1960s.