Sam - Tropical bird with a long, rainbow-stripped bill (to reflect all
the colors of his cereal) who is the mascot for Kellogg's Froot Loop breakfast
cereal. His main assignment in the commercials is to use his sense of smell to
help locate fruity tasting Froot Loops cereal. With a suave carbon-copy voice of
the late film actor Ronald Colman, Toucan Sam flew through the jungles crying
out "Follow my Nose, it always knows!" The Leo Burnett Agency created the Toucan
Sam advertising campaign in the early 1960s.