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Network Cooperation - The
first collaboration between a network (ABC) and a cable programmer
(Nickelodeon) occurred in the production and distribution of the sitcom HI
HONEY, I'M HOME/ABC/1991-92.
The program aired both on the ABC network and then later the
same week on the NICKELODEON cable channel. By sharing cost, both saved
money and Nickelodeon got free advertising on the ABC networks.
In the fall of 1991, CBS network shared production costs
with the action adventure show SILK STALKINGS with USA cable network. And
the MTV music channel celebrated their 10th anniversary special on the ABC
network. In essence, an hour long ad for the cable MTV network.
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