& M Candies - Computer-generated characters shaped like
M & M candies featured in a series of successful 1990s
commercials created by BBDO ad agency and animator Will
Vinton, the progenitor of the California Raisins. The
commercials featured four M&M candies personalities (Yellow,
Red, Lime-Green and Blue) interacting with such human
characters as Bebe Neuwirth, Tia Carrera, and Dennis Miller.
The M&M company slogan is "The milk chocolate melts in your
mouth, not in your hand" (referring to their sugar-coated
shell designed to resist the immediate heat of the hand).
Debuting in 1941, the M&M chocolate candies were named for its
developers, Forrest Mars and Bruce Murries. Urban myths have
arisen about the sweet little candy treats.
According to U.S. News & World Report (3/24/97) "The
green ones are widely considered aphrodisiacs and orange ones
are thought to augment breast size. The brown ones were
written into Van Halen's standard contract-if the rockers
spotted them anywhere in the venue, the show was off."
The most popular color still is red despite
that fact that a red dye No. 2 scare in 1976 (a dye reported
to be carcinogenic) took red M&M's off the market for a time
(reintroduced in 1987). The M&M's company now chooses
from a palette of twenty-four colors to paint their delicious
In 1997, M&M's ran a "Find the Impostor" campaign with a
poster saying "Wanted for Attempted Fraud" Gray #120662;
Alias: Impostor "M&M's"; Height: 0.6 inches tall; Weight: 0.9
grams; Distinguishing Characteristics: Round male. Known to
wear gray coat with no apparent "M" on it; Last Seen: Sneaking
into bags of "M&M's Chocolate Candies; Offenses: Defamation of
the "M&M's characters. Killing the life of a party. Suspected
of boring people to death; Reward: Up to $1,000,000. If
apprehended, present winning game piece on the bag.
TRIVIA NOTE: Quote from THE SIMPSONS [Homer] "So, I says, blue
M&M, red M&M, they all wind up the same color in the end."
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