Dunkin' Donut Guy - In 1981 The Dunkin' Donut Company aired a series of commercials with Fred the Baker, a chubby but devoted donut maker with a small black mustache who wearily woke each morning with the phrase "Time to make the donuts." Actor Michael Vale starred as the sleepy-eyed Dunkin' Donut Man. The campaign was created by the Ally and Gargano Advertising Agency. In 1997 Michael Vale (then 73-years-old) retired from his role as Fred the Dunkin' Donut man. After about 100 commercials he no longer had to get up at 4:00 AM. to "make the donuts." When asked if he had a favorite donut flavor? Fred responded "They're all my children - I love them equally."