Audience Studies, Inc. (ASI) - Based in Hollywood, this Sunset Strip preview house determines whether a prospective television program will be popular and whether the storylines/cast members will have audience appeal. Four hundred participants are given free viewings of new program ideas. In exchange they are asked to fill out forms providing information on their age, sex, education and income. While viewing the potpourri of programming participants operated a dial which indicated their pleasure or displeasure with what they were watching. The resulting gathered information helps production studios determine whether a specific new series pilot will sink or swim on television.