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Arthur Murray Party Discotheque RecordArthur Murray Party, The - The musical
variety program THE ARTHUR MURRAY PARTY/ABC/DUM/CBS/NBC/1950-60, that first appeared as a summer replacement series, aired in half-hour and one-hour formats. It featured songs, comedy sketches, dance contests/instructions and starred ballroom dancers Arthur Murray, his wife, Kathryn as the show's hostess and The Arthur Murray Dancers.

In essence, the program was nothing more than a lengthy commercial inviting viewers to join the Murray's national chain of Arthur Murray Dance Studios.

A regular segment on the program enabled the viewers to win two free lessons at their nearest Arthur Murray Dance Studio by mailing in a postcard that correctly identified the "Mystery Dance" seen on each program.

At the close of each show Kathryn Murray reminded the viewing audience, "Till then, to put a little fun in your life, try dancing."

TRIVIA NOTE: An earlier TV series DANCING ON AIR/NBC/1947 featured instructors from the Fred Astaire Studios who taught dancing over the show's five-week run.


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