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Advertising Mascots

McGruff the Crime DogMcGruff the Crime Dog - Animated canine cop dressed in a trenchcoat who implores all good citizens to 'Take a bite out of crime." Assisted by his nephew, Scruff, McGruff the Crime Dog teaches children about such issues as bullies, drugs, weapons, violence, and dangerous strangers.

The McGruff character was created by the Dancer Fitzgerald Sample ad agency (now Saatch & Saatchi) in 1978 for the Ad Council.

McGruff is the spokesdog for The National Crime Prevention Council, a national, non-profit organization that is working to prevent people from becoming victims of crime and helping to build better communities.


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