Lucky the Leprechaun -
General Mills cereal mascot for its magically
delicious breakfast treat Lucky Charms.
The cereal comes in the bite-sized shapes of
hearts, moons, stars, clovers, and diamonds. In
the commercials, Lucky is chased by children who
want to taste the wonderfully sweet flavor of
his cereal. Lucky's voice was provided by Arthur
Over the years, General Mills had dropped many
of the original Lucky charms shapes. In fact,
the only marshmallow that has survived since the
beginning is the pink heart.
Today's Lucky Charms shapes included pink hearts, purple horseshoes, red
balloons, blue moons, orange and white five pointed shooting stars, yellow and
orange pots of gold, pink yellow and blue rainbows and two-tone green Lucky's
hats (complete with a clover in reach one).
According to a cereal personality
test given at the Planet Wally website, people who prefer this cereal usually
become accountants, Internal Revenue Service auditors, librarians who work at
the reference desk, or low lever government bureaucrats that stagnate in a dead
On August 28, 2000, John Holahan, 83, a former General Mills vice
president ( who created Lucky Charms cereal), and his wife, Rosalind, 84,
apparently ran a stop sign and steered into a truck's path on Wednesday, and
were killed in a traffic accident while on their way to visit their comatose
daughter Shannon Kilhenny, 51, who died two days later of liver cancer. John
Holahan enjoyed sharing the story of Lucky Charms - toasted oat cereal with
marshmallow bits - with students in his hometown of Annandale. He recalled
stumbling upon orange marshmallow peanuts while brainstorming in 1963, cutting
them up and then sprinkling them over Cheerios.
TRIVIA NOTE: In Irish folklore, Leprechauns are
fairy cobblers, who make shoes for elves. Dressed in green, with a red cap,
leather apron, and buckled shoes. Leprechauns possess a pot of gold which is
coveted by humans. The gold can be had if a human can catch a leprechaun and
keep his eyes on him the whole time. If the person is distracted for just an
instant, the Leprechaun vanishes along with any hopes of quick fortune in gold.
The word Leprechaun is derived from the Gaelic luacharma'n, "pygmy"; or leith
brogan "maker of one shoe".
Back to Top