Potato Chips - Back in the 1960s Lay's Potato Chips ran an ad campaign with Bert Lahr dressed as the Devil who tempted TV viewer's with the crunchy goodness of Lay's Potato Chips saying "Bet you can't just one?" Well, late night talk show host Johnny Carson took up the challenge, in a way, and bedeviled one of his guests during an hilarious installment of the TONIGHT SHOW on October 16, 1987. That evening a woman from Fort Wayne, Indiana named Myrtle Young proudly showcased her delicate and rare collection of potato chips whose shapes resembled such images as "an angry dog" or a "little sleeping bird." A few minutes into the interview, Ed McMahon distracted the woman, as Johnny Carson appeared to eat one of the potato chips. Hearing a crunching noise coming from Carson's direction, the woman's mouth opened wide in disbelief and  clasped her chest as if having a heart attack. After moments of uproarious laughter Johnny finally revealed a bowl of regular potato chips he had stashed out of sight and then returned the irreplaceable potato chip to the custody of his befuddled guest;  but not before the audience and America got a good belly-laugh at her expense.

TRIVIA NOTE: In 1994 the BBDO ad spot "Frito-Lay Excuse Me" shown during the Super Bowl spoofed vice-president Dan Quayle's faux pas with spelling the word "potatoe" by having a small boy (Elijah Wood) tap on his shoulder and offer him a Wavy Lay's brand potato chip. See also - ADVERTISING MASCOTS: "Granny Goose"