The
Noid - A rubbery-faced super-villain with long droopy ears who
constantly interfered with the quality and speedy delivery of Domino's Pizzas on
a series of successful TV commercials produced during the 1980s and 1990s.
The
gremlin-like "Noid" dressed in a red skin-tight costume and communicated through
a series of giggles and grrr's. The Pizza prankster was guilty of freezing
Domino Pizza with a wizard's wand, crushing it with his jackhammer, blowing it
to smithereens with his Noid-bomb, or punching it with his boxing gloves.
The Noid's zany antics were based on a thirty-seven-year-old actor named Pons Maar who
posed for the animators (he jumped up and down and acted crazy for the cameras)
and supplied the voice for the zany Claymation creature.
The Noid was created in
the Will Vinton Studios which also created the California Raisins. The Noid ad
campaign was the invention of Group 243 Inc., an Ann Arbor, Mich.-based ad
agency.
TRIVIA NOTE: A man named Kenneth Lamar Noid,
apparently became upset with Domino Pizza's "Avoid the Noid" TV spots and
allegedly held two Domino's Pizza employees hostage in Chamblee, Georgia. He was
charged with kidnapping, aggravated assault, extortion and possession of a
firearm during a crime (Advertising Age 2/6/89).
See also - California
Raisins
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