Frogs - In the 1990s Budweiser beer introduced three croaking swamp frogs
who snatched containers of Budweiser beer by zapping them with their sticky
tongues or by enlisting an alligator in their plan to liberate a case of beer
from a nearby cabin.
Each frog croaked a single syllable that together spelled
out "Bud-weis-er." The initial frog campaign was criticized because some felt
the alcohol ads were targeted at kids. Anheuser-Busch denied the allegations.
1998, during Super Bowl XXXII ad spots "Budweiser's Bad Day To Be A Frog"
(created by Goodby, Silverstein and Partners) Budweiser introduced the Budweiser
Lizards - a pair of green-with-envy speaking lizards named Louie and Frank the
Budweiser Lizards, who
contemplated rubbing out their amphibian competitors.
The 1999 Super Bowl XXXIII continued the frog-hating adventures of Louie &
Frank in a series of three ads spots, one of which showed the frogs "literally"
giving Louie the lizard a tongue lashing (as payback for the lizards plan to
electrocute the frogs). Frank and Louie later teamed with a ferret who
communicated in short, muffled squeaks.
TRIVIA NOTE: An alleged deadly computer virus
designed to erase everything on your computer was disguised as a downloadable
screensaver program featuring the Budweiser Frogs. The Internet virus was a hoax
but the story has been circulating since the late 1990s.
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