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Bucky Beaver - The friendly big-toothed rodent
mascot who starred in a series of successful Ipana Toothpaste commercials
created for Bristol Meyers Company in the 1950s.
Twenty years later, the Bucky Beaver character appeared in the movie
Grease (1978) during a slumber party scene at Frenchie's house.
As one of the girls (Jan, a member of the "Pink Ladies" gang) stood in front
of the TV set, she mimicked the toothy grin of Bucky Beaver and sang along with
the commercial as Bucky delivered the bouncy "Brusha, Brusha, Brusha" jingle.
Jan's friends quickly tossed pillows at her to shut her up.
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1950's Ipana TV
Commercial Script |
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Announcer: |
Ipana presents...Bucky Beaver, the White Knight |
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Bucky Beaver |
Brusha, Brusha, Brusha. Here's the new Ipana with a brand new flavor, It's
dandy for your te-e-e-e-eth. |
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Fair Maiden |
Help! Save me! Save me! |
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Bucky Beaver |
It's
the Black Knight, Decay Germ and he going to make cavities of the fair
maiden's teeth. |
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Fair Maiden |
Help! Help! |
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Black Knight |
Now,
Sir Bucky Beaver, I'm gonna ruin your teeth. Oh No! Not Ipana...Ipana's
got me. |
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Bucky Beaver |
Ipana knocks out decay germs best of all leading brands even better than
fluoride toothpaste. Brusha, Brusha, Brusha. Here's the new Ipana. |
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Fair Maiden |
Wow,
tastes good, too |
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Bucky |
New
Ipana Toothpaste |
The popularity of Ipana Toothpaste declined in the United
States during teh 1970s..However, in 2005, River West Brands, a Chicago-based company, re-introduced Ipana
to America. Surprisingly, overseas, the Ipana brand is a leading toothpaste in
Turkey.
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