Return to Homepage
 
... Dedicated to the TV Addict in All of Us

   The place to be....for the Characters, Places & Things on Television

What's New at TV Acres  
 
  Home > Index > Sex > In the News > The Swedish Bikini Team  
 
In the News

The Swedish Bikini Team - A group of scantily-clad gorgeous blonde babes featured in a series of Old Milwaukee beer spots in the early 1990s.

Swedish Bikini Team - Old Milwaukee Beer

According to their TV commercials, when males vacationing in the mountains, on the beach or in the water became bored and thirsty, the Swedish Bikini Team miraculously arrived to rescue them from their doldrums by providing Old Milwaukee Beer and the companionship of beautiful bikini-clad beer bimbos.

Although received fondly by many appreciative male viewers (who saw the spots as spoofs of all beer commercials), the Swedish Bikini Team was maligned by those who felt the commercial's alleged message "It doesn't get better than this" associated "sexual conquest with drinking."

In 1991, the Center for Science in the Public Interest pronounced the ad "unfair, misleading and irresponsible." Female employees of the Stroh's Brewery (now Pabst) filed a lawsuit against their employers stating that their ads (which portrayed women as "giggling, jiggling idiots who have large breasts and small minds") helped foster a work environment that encouraged sexual harassment.

Before the demise of the campaign, the Swedish Bikini Team appeared twice on the sitcom MARRIED WITH CHILDREN, did a pictorial for Playboy magazine (January 1992) and were the topic of much discussion during many Jay Leno and David Letterman late night monologues. TV Guide magazine referred to the girls as “this year’s Energizer Bunny.”

Members of the original Swedish Bikini Team (Uma Thorensen, Karin Kristensen, Hilgar Oblief, Eva Jacobsen, Ulla Swensen) were actually actresses (Peggy Trentini, Heather Parkhurst, Jean Frances, Anna Keller, and Avalon Anders) wearing wigs and pretending to be Swedish.

The Hal Riney & Partners Ad Agency in San Francisco created the Swedish Bikini campaign in 1991. It only ran for several months before social pressures forced Old Milwaukee to drop the campaign. See also - "The Fantanas"


External Links

 

Back to Top

 
 
Home | Site Map | Search | Contact Us | Privacy Policy | Archive
Copyright © TV Acres. 2000-2013 All rights reserved. Reproduction in whole or in part without permission is prohibited. All photos are the property of their respective companies.