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Home > Index > Sex > In the News > Swedish Bikini Team
       
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Click for Old Milwaukee Web SiteSwedish Bikini Team - A group of scantily-clad gorgeous blonde babes featured in a series of Old Milwaukee beer spots in the early 1990s. According to their TV commercials, when males vacationing in the mountains, on the beach or in the water became bored and thirsty, the Swedish Bikini Team miraculously arrived to rescue them from their doldrums by providing Old Milwaukee Beer and the companionship of beautiful bikini-clad beer bimbos. Although received fondly by many appreciative male viewers (who saw the spots as spoofs of all beer commercials), the Swedish Bikini Team was maligned by those who felt the commercial's alleged message "It doesn't get better than this" associated "sexual conquest with drinking."

In 1991, the Center for Science in the Public Interest pronounced the ad "unfair, misleading and irresponsible." Female employees of the Stroh's Brewery (now Pabst) filed a lawsuit against their employers stating that their ads (which portrayed women as "giggling, jiggling idiots who have large breasts and small minds") helped foster a work environment that encouraged sexual harassment

Members of the Swedish Bikini Team (who were actually actresses wearing wigs and pretending to be Swedish) included Peggy Trentini (Eva), Heather Parkhurst (Hilgar), Jean Frances (Ula), Anna Keller, and Avalon Anders.

 
 

 

 
   
 
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