American Tourister Gorilla - In 1970 the American Tourister company began to air a commercial starring Oofi, a caged gorilla and former circus performer who jumped, stomped, and generally banged the hell out of a piece of American Tourister luggage to demonstrate the product's durability. Inside Oofi's hairy gorilla costume was actor Don McLeod, the world's foremost pseudo-simian who has since starred in a variety of monkey roles including the syndicated TV series TARZAN: THE EPIC ADVENTURES/SYN/1996-97; the movies Trading Places (1983) and Naked Gun 2 and 1/2: The Smell of Fear (1991); and a surprise visit to the Moscow Circus where he appeared in a cage and fooled the people into thinking he was the real thing. Directed by Mark Celetano, the original American Tourister "Gorilla" ad was produced by the Doyle, Dane and Bernbach agency in 1969. It cost $33,000 to make and ran for 15 years. The 5' 8' gorilla full-body costume with moveable eyes, lids, brow, mouth, lips and smile was made of silicone rubber, urethane, fur, foam, spandex, fiberglass.