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 AFLAC
Duck - The persistent white spokes-bird for the AFLAC
Insurance Company that appeared in a series of humorous commercials
debuting in January 2000. The AFLAC duck's trademark catchphrase is
"AFLAC!" The nameless bird's mission is to remind people of the
company's name.
In one commercial, the duck wanders into the bedroom
of two people contemplating starting a family and ends up in between
the couple with its orange-webbed feet protruding from under the
covers.
In another spot, the bird pursues an airline passenger and
appears outside of the plane's window shouting "AFLAC!" as a
passengers looks out the tiny portal.
In these two cases and
additional spots, after the duck screams "AFLAC!" the narrator says,
"AFLAC. Without it, no insurance is complete."
The AFLAC duck (voice provided by comedian Gilbert
Gottfried) is the corporate advertising symbol for the AMERICAN
FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS (AFLAC), a leading
provider of supplemental insurance sold at the worksite in the
United States and the largest foreign insurer in Japan.
Insuring more than 40 million people worldwide,
AFLAC is the principal subsidiary of AFLAC Incorporated, an
international holding company based in Georgia.
Fortune magazine named AFLAC to its list of
"The 100 Best Companies to Work for in America" for the third
consecutive year in January 2001.
The AFLAC TV campaign was created
by the Kaplan Thaler Group of New York while the duck used in the
spots was designed by the Stan Winston Studio, a California special
effects firm.
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