AFLAC
Duck
- The persistent white spokes-bird for the AFLAC Insurance
Company that appeared in a series of humorous commercials debuting in
January 2000. The AFLAC duck's trademark catchphrase is
"AFLAC!" The nameless bird's mission is to remind people of
the company's name. In one commercial, the duck wanders into the bedroom of
two people contemplating starting a family and ends up in between the
couple with its orange-webbed feet protruding from under the covers. In
another spot, the bird pursues an airline passenger and appears outside of
the plane's window shouting "AFLAC!" as a
passengers looks out the tiny
portal. In these two cases and additional spots, after the duck screams "AFLAC!" the
narrator says, "AFLAC. Without it, no insurance is
complete." The AFLAC duck (voice provided by comedian Gilbert
Gottfried) is the corporate advertising symbol for the AMERICAN
FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS (AFLAC), a leading provider of
supplemental insurance sold at the worksite in the United States and the
largest foreign insurer in Japan. Insuring more than 40 million people
worldwide, AFLAC is the principal subsidiary of AFLAC Incorporated, an
international holding company based in Georgia. Fortune magazine named
AFLAC to its list of "The 100 Best Companies to Work for in
America" for the third consecutive year in January 2001. The AFLAC TV
campaign was created by the Kaplan Thaler Group of New York while the duck
used in the spots was designed by the Stan Winston Studio, a California
special effects firm.
