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Bucky Beaver
- The friendly big-toothed rodent mascot who starred in a series of successful Ipana Toothpaste commercials created for Bristol Meyers Company in the 1950s.
Twenty years later, the Bucky Beaver character appeared in the movie Grease
(1978) during a slumber party scene at Frenchie's house. As one of the girls
(Jan, a member of the "Pink Ladies" gang) stood in front of the TV set, she
mimicked the toothy grin of Bucky Beaver and sang along with the commercial as
Bucky delivered the bouncy "Brusha, Brusha, Brusha" jingle. Jan's friends
quickly tossed pillows at her to shut her up.
The popularity of Ipana Toothpaste declined in the 1970s in the United
States. In 2005, River West Brands, a Chicago-based company, re-introduced Ipana
to America. Surprisingly, overseas, the Ipana brand is a leading toothpaste in
Turkey.
1950's
Ipana TV Commercial Script
| Announcer: |
Ipana presents...Bucky Beaver,
the White Knight |
| Bucky Beaver: |
Brusha, Brusha, Brusha. Here's
the new Ipana with a brand new flavor, It's dandy for your te-e-e-e-eth.
|
| Fair Maiden: |
Help! Save me! Save me! |
| Bucky Beaver |
It's the Black Knight, Decay
Germ and he's going to make cavities of the fair maiden's teeth. |
| Fair Maiden: |
Help! Help! |
| Black Knight |
Now, Sir Bucky Beaver, I'm gonna
ruin your teeth. Oh No! Not Ipana...Ipana's got me. |
| Bucky Beaver: |
Ipana knocks out decay germs
best of all leading brands even better than fluoride toothpaste. Brusha,
Brusha, Brusha. Here's the new Ipana. |
|
Fair Maiden: |
Wow, tastes good, too |
|
Bucky: |
New Ipana Toothpaste |
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