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 Advertising Mascots - Animals

Budweiser Frogs - In the 1990s Budweiser beer introduced three croaking swamp frogs who snatched containers of Budweiser beer by zapping them with their sticky tongues or by enlisting an alligator in their plan to liberate a case of beer from a nearby cabin.

Budweiser Frogs - Anheuser-Busch

Each frog croaked a single syllable that together spelled out "Bud-weis-er." The initial frog campaign was criticized because some felt the alcohol ads were targeted at kids. Anheuser-Busch denied the allegations.

In 1998, during Super Bowl XXXII ad spots "Budweiser's Bad Day To Be A Frog" (created by Goodby, Silverstein and Partners) Budweiser introduced the Budweiser Lizards - a pair of green-with-envy speaking lizards named Louie and Frank the Budweiser Lizards, who contemplated rubbing out their amphibian competitors.

The 1999 Super Bowl XXXIII continued the frog-hating adventures of Louie & Frank in a series of three ads spots, one of which showed the frogs "literally" giving Louie the lizard a tongue lashing (as payback for the lizards plan to electrocute the frogs). Frank and Louie later teamed with a ferret who communicated in short, muffled squeaks.

Anheuser-Busch: Budweiser Frogs

TRIVIA NOTE: An alleged deadly computer virus designed to erase everything on your computer was disguised as a downloadable screensaver program featuring the Budweiser Frogs. The Internet virus was a hoax but the story has been circulating since the late 1990s.

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