Bacardi
Guy & Cola
- Two lame, macho guys (one white and one black) who party down on
yachts and night clubs in a series of commercials produced to
sell more Bacardi Rum products. In essence, B&C are the
personification of the light and dark mixture that goes into the Barcardi
Rum and Cola drink. Introduced in 2003, the Bacardi & Cola
characters are reminiscent of the white and black cop duo from
the TV show MIAMI VICE (Crockett and Tubbs). Bacardi and
Cola basically just stand around with a drink in their
hand and interact with the hot chicks who happen to wander by
In one silly ad spot aboard a yacht ("Time to Come Clean"), a
gorgeous blonde
rushes up to B&C and cries "Bacardi Guy! Cola! Help! I spilled
something on my dress!" The ever-cool Cola guy quickly suggests
"a splash of club soda get that out!" Nonchalantly,
Bacardi picks up a decanter of seltzer and sprays club soda all
over her body.
The scene shifts to slow-motion as the young woman's dress is
drenched to the skin and her mouth opens wide in ecstasy. Then
the slow-motion sequence stops and the girl exuberantly shouts
"Great! Let's Dance!" Nearby, another envious woman says "I'm
dirty, too!" Cola, of course, responds, "Who's dirty?" The
tagline for the ad spots proclaim "Bacardi & Cola. They get the
job done!"
The initial ad for the B&C campaign proclaimed "Premiering this
Fall" and showed scenes of two guys living the good life
and performing karate chop moves. The ad lead the viewers to
believe that maybe there was a new private eye TV series
debuting in the fall starring a bi-racial duo dubbed "Bacardi
and Cola."
| "Totally
Busted" ad spot is set in a penthouse party. B&C are talking
to two fine young ladies when they are approached by a
ditzy but gorgeous strawberry blonde with a plunging
neckline. |
| Girl: |
Hey, Barcardi Guy. Cola. |
| Cola: |
Oh, hey...Ahhh?? |
| Girl: |
Don't you remember my name? |
| Bacardi: |
Sure we do...Anne? Karen? |
| Cola: |
Erin? Sarah? Kimberly? |
| Bacardi: |
Julie? Mindy? Laticia? |
| Cola: |
Pearl? Veronica? Tammy? |
| Girl: |
[slow on the uptake] Veronica. Yeah. You
*do* remember. You guys look hot! |
| Bacardi: |
Yeah. |
| Singers: |
"Bacardi & Cola. They get the job done!" |
"When
the day
turns to night. They get the job done"
Lyrics to B&C
Theme Song
(Female singers)
Come on!
It's time to get down to business.
The men are in town, yeah
Bacardi & Cola they will always come through, ya.
If they are around. Oh!
If they don't save the day they'll paint the night. Come On!
Bacardi & Cola. Yeah!
TRIVIA NOTE: The Bacardi Rum and
Cola drink originated in 1898 when the two flavors were mixed
together to celebrate Cuban Independence. It is best served
chilled with a slice of lime.
