Campbell Soup Kids -
twins who have been the Campbell Soup Company mascots for nearly a century. The
Campell kids were created by Philadelphia illustrator, Grace Wiederseim Drayton in 1904 for
a series of streetcar ads Their images have appeared in print ads, TV commercials
and a myriad of promotional products such as postcards, lapel buttons, and dolls
In the 1950s Campbell soup twins appeared on commercials produced for such
highly rated shows as LASSIE and promoted their wholesomeness in ads touting the
slogan "M'm! M'm! Good! M'm! M'm! Good!, That's what Campbell's soups are, M'm!
M'm! Good!" (introduced in the 1930s on the CAMPBELL PLAYHOUSE radio series).
In January, 1990 with the record production of some 20 billion cans of Campbell's
condensed tomato soup, the company sponsored a new television commercial
featuring Campbell Kids singing a rap song about the benefits of their fine
soups. This marked the first time since 1958 that the Campbell Soup Twin voices
had been heard.
"M'm, M'm Good!"
In 1998, the company updated their traditional "M'm! M'm! Good!"
advertising slogan with "Good for the Body, Good for the Soul." The Campbell
twins were also made a bit more slender to reflect the prevailing health
TRIVIA NOTE: The Campbell Museum (opened in
1970) in Camden, New Jersey showcases the company's soup tureen
collection. See also - "The
Anderson's Soup Twins"