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  Home > Index > Advertising > Mascots (People) > Campbell Soup Kids  
 
 Advertising Mascots - People

Campbell Soup KidsCampbell Soup Kids - Chubby, cherub-faced twins who have been the Campbell Soup Company mascots for nearly a century. The Campell kids were created by Philadelphia illustrator, Grace Wiederseim Drayton in 1904 for a series of streetcar ads  Their images have appeared in print ads, TV commercials and a myriad of promotional products such as postcards, lapel buttons, and dolls etc.

In the 1950s Campbell soup twins appeared on commercials produced for such highly rated shows as LASSIE and promoted their wholesomeness in ads touting the slogan "M'm! M'm! Good! M'm! M'm! Good!, That's what Campbell's soups are, M'm! M'm! Good!" (introduced in the 1930s on the CAMPBELL PLAYHOUSE radio series).

In January, 1990 with the record production of some 20 billion cans of Campbell's condensed tomato soup, the company sponsored a new television commercial featuring Campbell Kids singing a rap song about the benefits of their fine soups. This marked the first time since 1958 that the Campbell Soup Twin voices had been heard.

Campbell Soup Kids
"M'm, M'm Good!"

In 1998, the company updated their traditional "M'm! M'm! Good!" advertising slogan with "Good for the Body, Good for the Soul." The Campbell twins were also made a bit more slender to reflect the prevailing health conscious culture.

TRIVIA NOTE: The Campbell Museum (opened in 1970) in Camden, New Jersey showcases the company's soup tureen collection. See also  - "The Anderson's Soup Twins"


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