Campbell Soup Kids - The chubby, cherub-faced twins created by Philadelphia illustrator, Grace Wiederseim Drayton in 1904 for a series of streetcar advertisements have been the Campbell Soup Company mascots for nearly a century. Their images have appeared in print ads, TV commercials and a myriad of promotional products such as postcards, lapel buttons, and dolls etc. In the 1950s Campbell soup twins appeared on commercials produced for such highly rated shows as LASSIE and promoted their wholesomeness in  ads touting the slogan "M'm! M'm! Good! M'm! M'm! Good!, That's what Campbell's soups are, M'm! M'm! Good!" (introduced in the 1930s on the CAMPBELL PLAYHOUSE radio series). In January, 1990 with the record production of some 20 billion cans of Campbell's condensed tomato soup, the company sponsored a new television commercial featuring Campbell Kids singing a rap song about the benefits of their fine soups. This marked the first time since 1958 that the Campbell Soup Twin voices had been heard. In 1998, the company updated their traditional "M'm! M'm! Good!" advertising slogan with "Good for the Body, Good for the Soul." The Campbell twins were also made a bite more slender to reflect the prevailing health conscious culture. For a history of the Campbell company log onto their website at http://www.campbellsoup.com or you can visit the Campbell Museum (opened in 1970) located in Camden, New Jersey that showcases the company's soup tureen collection. See also  "The Anderson's Soup Twins"  

 
"M'm, M'm Good!"
 

             

Back to Top

 

Home  |  Site Map  |  Search  |  Contact Us  |  Privacy Policy  |  Archive