Capital One Angel -
Portly male angel sporting a pair of fluffy white wings, a white
T-shirt and unshaven facial hair featured on a
series of TV spots for CAPITAL ONE credit card. Sad to say, the
absent-minded Capital One angel never pays attention to his
charges safety except when it comes to what credit card to use,
namely Capital One. The rest of the time, this angel is
worthless.
For instance, in one commercial, the alleged "guardian" angel
follows his female charge about town as she performs her daily
jogging routine. Unable to keep up with the women, the out of
breath and out of condition Capital One angel leans against a
tree, just as a trash truck backs out of an alley way and plows
into the female jogger.
Later, the delivery man throws a newspaper at the woman's house as
she is watering her plants. But does the Capital One angel warn
his charge? No, he ducks and lets the paper hit the female square in
side of the head - OUCH!
And finally, when
the woman take a trip to her local health spa to get a tan, the
tanning unit's electrical switch shorts out. But does the
guardian angel come to her rescue. NOT. He is asleep - snoring
in the corner.
Oh, but when the
female - now with a very burnt red face - tries to pay her bill
at the health club, Mr. Angel jumps in to remind the woman to
use Capital One. "No! Use your Capital One no hassle card. I am
SO there for you!", he proclaims.
Inattentive Angel neglects his duties as his female
charge dangles from a broken wine rack behind him.
Christian
D'Andrea, an Ad industry watcher says that these 'extreme ads' -
like the Capital one ads - are designed to basically to catch
your attention and prevent you from "fast forwarding them on
your TiVo." Although this brand of in-your-face physical humor
results in damage to body and property, it is now a common
format used by many companies to keep their viewers focused on
the advertisers products.
