Capital One Angel -
Portly male angel sporting a pair of fluffy white wings, a white
T-shirt and unshaven facial hair featured on a series of TV spots for
CAPITAL ONE credit card. Sad to say, the absent-minded Capital One
angel never pays attention to his charges safety except when it comes
to what credit card to use, namely Capital One. The rest of the time,
this angel is worthless.
For instance, in one commercial, the alleged "guardian" angel follows
his female charge about town as she performs her daily jogging
routine. Unable to keep up with the women, the out of breath and out
of condition Capital One angel leans against a tree, just as a trash
truck backs out of an alley way and plows into the female jogger.
Later, the delivery man throws a newspaper at the woman's house as she
is watering her plants. But does the Capital One angel warn his
charge? No, he ducks and lets the paper hit the female square in side
of the head - OUCH!
And finally, when the woman take a trip to her local health spa to get
a tan, the tanning unit's electrical switch shorts out. But does the
guardian angel come to her rescue. NOT. He is asleep - snoring in the
Oh, but when the female - now with a very burnt red face - tries to
pay her bill at the health club, Mr. Angel jumps in to remind the
woman to use Capital One. "No! Use your Capital One no hassle card. I
am SO there for you!", he proclaims.
Inattentive Angel neglects his duties as his female
charge dangles from a broken wine rack behind him.
Christian D'Andrea, an Ad industry watcher says that these 'extreme
ads' - like the Capital one ads - are designed to basically to catch
your attention and prevent you from "fast forwarding them on your TiVo."
Although this brand of in-your-face physical humor results in damage
to body and property, it is now a common format used by many companies
to keep their viewers focused on the advertisers products.