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  Home > Index > Advertising > Mascots (People) > Crest Toothpaste Kid  
 
 Advertising Mascots - People

1950s Crest Toothpaste AdCrest Toothpaste Kid - In 1958, Crest Toothpaste created a classic TV spot starring a happy child reporting the good news about her teeth after a trip to the dentist. The commercial began with a young girl exiting a car and the running across the front lawn to yell "Mama! Look Ma! No Cavities! A surprised mother exclaimed "Oh Debbie, really? Golly what a difference that Crest toothpaste has made." An announcer then enlightened the viewers with "Yes, Crest is the toothpaste that works because Crest is the toothpaste with Fluoristan, a special fluoride formula..."

The black & white, sixty second "Look Ma" ad spot was created by the Benton & Bowles, Inc. ad agency for the Procter & Gamble Company.

Crest Toothpaste Ad Painted by Norman Rockwell

Later Crest commercials featured the phrases: "Half my class used Crest: the other half brushed with ordinary toothpaste..."; and the wholesome proclamation "Crest has been shown to be an effective decay-preventing dentifrice that can be of significant value when used in a conscientiously applied program of oral hygiene and regular professional care."


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