Crest Toothpaste Kid - In 1958, Crest Toothpaste
created a classic TV spot starring a happy child reporting the good news about
her teeth after a trip to the dentist. The commercial began with a young girl
exiting a car and the running across the front lawn to yell "Mama! Look Ma! No
Cavities! A surprised mother exclaimed "Oh Debbie, really? Golly what a
difference that Crest toothpaste has made." An announcer then enlightened the
viewers with "Yes, Crest is the toothpaste that works because Crest is the
toothpaste with Fluoristan, a special fluoride formula..."
The black & white, sixty second "Look Ma" ad spot was created by the Benton &
Bowles, Inc. ad agency for the Procter & Gamble Company.
Later Crest commercials featured the phrases: "Half my class used Crest: the
other half brushed with ordinary toothpaste..."; and the wholesome proclamation
"Crest has been shown to be an effective decay-preventing dentifrice that can be
of significant value when used in a conscientiously applied program of oral
hygiene and regular professional care."