Crest Toothpaste Kid - In
1958, Crest Toothpaste created a classic TV spot starring a
happy child reporting the good news about her teeth after a trip
to the dentist. The commercial began with a young girl exiting a
car and the running across the front lawn to yell "Mama! Look
Ma! No Cavities! A surprised mother exclaimed "Oh Debbie,
really? Golly what a difference that Crest toothpaste has made."
An announcer then enlightened the viewers with "Yes, Crest is
the toothpaste that works because Crest is the toothpaste with
Fluoristan, a special fluoride formula..." The black & white,
sixty second "Look Ma" ad spot was created by the Benton &
Bowles, Inc. ad agency for the Procter & Gamble Company. Later
Crest commercials featured the phrases: "Half my class used
Crest: the other half brushed with ordinary toothpaste..."; and
the wholesome proclamation "Crest has been shown to be an
effective decay-preventing dentifrice that can be of significant
value
when used in a conscientiously
applied program of oral hygiene and regular professional care."
