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Frito Bandito
- The - Stereotypical Mexican bandit (voice of Mel Blanc) with a large brim hat,
pot belly and slurred English accent seen in a number of Frito Lay Corn Chip
commercials in the late 1960s.
In 1969, under pressure from the Mexican Anti-Defamation Committee, who
claimed the Frito Bandito character's "sneaky thief" image was damaging to the
Mexican-American culture, the executives at Frito Lay were forced to revaluate
the Frito Bandito campaign. Soon after, all the Bandito commercials were pulled
off the air. A Frito Lay survey, however, indicated that nearly ninety percent
of the Hispanic viewing public liked the character (8% did not
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FRITO BANDITO SONG
Aye, yii, yii, yiiii,
I am the Frito Bandito.
I like Frito's Corn Chips,
I love them I do.
I want Frito's Corn Chips,
I'll get them from you.
*****
Aye, yii, yii, yiiii,
Oh, I am the Frito Bandito.
Give me Frito Corn chips
And I'll be your friend.
The Frito Bandito
You must not offend. |
The Frito Bandito campaign was created by the Foote, Cone & Belding Agency.
The image of the Frito Bandito character was created by Tex Avery, a legend in
the animation field. To celebrate the landing on the Moon in 1969, the Frito
Bandito visited the Moon and shook down two newly arrived astronauts. The script
follows:
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Astronaut: |
[Walking on
the the moon ] "Hold it, Colonel. There's something moving out there. |
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Bandito: |
[Bandito
arrives with his burro] Welcome to the Moon, Señor
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Astronaut: |
Frito
Bandito? What are you doing here? |
Bandito:
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Oh, I am the Moon parking lot attendant. Now if you would
kindly deposit one bag of crunchy Fritos Corn chips for the first hour?
[plants a parking meter into the soil] |
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Announcer: |
Always buy
two and hide one bag for you. Remember anyone can be a Frito
Bandito...Anyone! [a line drawing of a mustache appears on a little boy's
face] |
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-- Frito Bandito TV Commercial |
External Links
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