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  Home > Index > Advertising > Mascots (Objects) > The Fruit Guys  
 Advertising Mascots - Objects

Fruit of the Loom MascotsThe Fruit Guys -  Personification of the corporate logo for the Fruit of the Loom underwear company which features a bunch of fruit (two grape clusters, a fig leaf and an apple). In their ad spots, human actors wear life-size costumes that represent the same pieces of fruit. The apple character wears the body of an apple and hat shaped like a core; the two grape guys (green and purple) wear costumes that resemble a stripper covered with balloons at a burlesque house, and closing out the fruity quartet is a guy dressed in a fig leaf costume. The fig leaf, of course, is a tongue-in-cheek reference to the fact that historically (in art history circles) the fig leaf has been used to cover the genital areas of famous statuary/painting representing nude men and women.

The roster of actors to play Fruit of the Loom characters (who first appeared in 1975) include veteran actor F. Murray Abraham as the talking Fig Leaf; comedian Joey Faye (died 1997) as the dancing Green Grape in the 1980s commercials; Harry Goz (died 2003) as the Big Apple.


"I'll tell ya', my wife never went for me, I'm not a sexy guy - I know I'm not sexy! What, this morning when I put on my underwear, I could hear the Fruit-of-the-Loom guys giggling! I get no respect."

-- Rodney Dangerfield, SNL March 8, 1980

"Sometimes I feel as though I’ve been blessed
Because I’m doing what I want so I never rest
Well, I’m not coming out goofy like
the Fruit of the Loom Guys
Just strutting like the meters with the look-ka py py

-- "Root Down" lyrics by the Beastie Boys

In 2002, to capture the women underwear market, the Fruit Guys appeared in ads that as they visited backstage at a fashion show mingling with the models.

In 2004, the ad spot "Firehouse" (produced by The Richards Group in Dallas) the Fruit Guys visit a firehouse to get feedback from firefighters about their new cotton stretch briefs. As the rotund Big Apple guy slides down the fire pole, he gets stuck.

In 2005, a sad ballad entitled "You Can't Over Love (Your Underwear)" on the 3-Pak Records album "Ripe for the Pickin'" spoofed country music videos with the following lyrics (sung by Collin Raye):

Daddy wears his tee shirt in the cold Kentucky rain
While a boy in pure white briefs looks out
The foggy window pane
And even though his hamster died
He finds comfort, this I swear

'Cause you can't over-love your underwear
'Cause comfort ain't just found in teddy bears
There are no labels hanging anywhere
No you can't ever over-love, over-love,
your underwear

For the 2005 Christmas season, the Fruit Guys starred in "Holiday Lights" that featured them decorating their house with colorful lights. After some pratfalls and near electrocutions, the Guys plug in the lights which spell out "Comfort and Joy."

TRIVIA NOTE: The Fruit of the Loom company is owned by Berkshire Hathaway headquartered in Omaha, Nebraska, USA Controlled by Warren Edward Buffett (a.k.a. "Oracle of Omaha"), Berkshire Hathaway manages a number of subsidiary companies including Borsheim's Fine Jewelry, Nebraska Furniture Mart, The Pampered Chef, See's Candies; Geico, Dairy Queen and BVD –. BVD stands for Bradley, Voorhees & Day, the New York City firm (founded 1876) that manufactures underwear commonly referred to as "BVDs"

 In 1976, the company produced an ad featuring a junior version of their product with four little kids. One of those kids (seven years old Eugene William, Jr.) who played the role of the grape. grew up to write the book "The Raisin-In-Milk Syndrome: Ten Survival Tips for Black Students at Predominantly White Colleges and Universities."

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