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 Advertising Mascots - People

Click here for the Hawaiian Punch Web SiteHawaiian Punch Guy - In 1961, the Atherton-Privett ad agency created a successful 20-second commercial to advertise the red punch drink known as Hawaiian Punch®. The original "Punchy and Oaf" ad featured a short little Hawaiian guy wearing a grass hat and a vertically-striped shirt who held a glass of Hawaiian Punch. When a tourist named Oaf (who was dressed in a flowered shirt and hat) approached Punchy, he was greeted with the seemingly generous statement "Hey, How about a nice Hawaiian Punch?" When Oaf (also called Opie) said "Sure!" Punchy pulled back his fist and clobbered the unsuspecting Island visitor with a roundhouse punch to the face. Throughout all of the commercials, Oaf never learned his lesson and got royally pounded each time he accepted Punchy's offer.

The innocent nature of Oaf was similar to that of comic strip character Charlie Brown who hoped that his friend Lucy would hold the football still so he could kick it. Lucy never did let Charlie Brown kick the ball, and Punchy never gave Oaf a drink of Hawaiian Punch.

The commercial first aired in February 1962 to rave reviews on the late night talk show THE TONIGHT SHOW with Jack Paar (who said "Let's run that again...the second time for free").

TRIVIA NOTE: Originally called "Leo's Hawaiian Punch", the flavorful syrup (whose ingredients came from Hawaii) was developed in 1934 by A.W. Leo, Tom Yates and Ralph Harrison who sold their product under the trade name Pacific Citrus Products Company. Over the years, the company has been owned by a variety of firms: Pacific Hawaiian Products Company in 1946; The R.J. Reynolds Company in 1963, Del Monte in 1981; Procter & Gamble in 1990; and Cadbury Schweppes in 1999. In the late 1970s, Donnie and Marie Osmond were the product's spokespersons. In 1992, Punchy ran for President of the USA in a clever ad campaign ("No one else has the Punch") designed to capitalize on the election year.


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