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Kolonel Keds - Helmeted spaceman (originally
drawn in comic form) who flew a rocket backpack through a series of 50-second
commercials prepared for US Rubber, a New York company who produced Keds
sneakers, a canvas shoe popular with the kids.
Originally, Kolonel Keds flying ability was produced through the magic
of special mating process. In 1965, however, the Kolonel was propelled into
action by a real rocket pack developed by Bell Aerosystems for the US Army.
While in the air, the Kolonel Keds was portrayed by Bell pilot, Bob Croder. But
on the ground actor Bob Harder took over the role as the space age hero.
The Keds commercials depicted mini adventures as Kolonel Keds rescued youngsters in
distress. Of course, on take off and landing, the camera was sure to zoom in on
his Keds sneakers.
A 16-page picture booklet giving scientific explanation of
the rocket belt was offered to highlight the new technology of "man-flight."
The
spots were created by Fletcher, Richards Advertising Agency of New York.
The
same rocket pack used by Kolonel Keds resurfaced on the sci-fi series LOST IN
SPACE/CBS/1965-68. See also "Kedso
the Klown"
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