Mr.
Six - Strange old guy sporting glasses, a tuxedo, a red
bow tie and two-tone shoes who represented the "Fun" one finds
at Six Flags theme parks. Similar to
Mr. Magoo in appearance, Mr. Six (a.k.a. "the Ambassador
of Fun") is a sort of a Pied Piper of Pleasure who pulls up in a
red-and-cream retro style bus and begins to do a spasmodic,
hyperkinetic dance to "We Like to Party!, a 1999 hit by the Vengaboys. Created by Doner Advertising from Southfield,
Michigan, the TV spots hoped that we, the "overscheduled, over-worked
and stressed out" consumer will jump on board Mr. Six's
magic bus and take a
trip to one of Six Flags' amusement park for a day of "ultimate
fun" (despite our parents training to never, EVER to get into a
vehicle driven by a stranger just because he promises you a good
time). Six Flags theme parks are located in or near 35 of the 50
largest metropolitan areas in the U.S.

Mr. Six does his little dance.
Since the Mr. Six
ads debuted in mid March of 2004 many people have been
speculating as to the real identity behind the actor who
portrays Six Flags limber dancing mascot with oh so inviting
wave. On the surface, the dancing "senior" appears to be a much
younger actor under the costume and makeup but Internet chatter
has fans speculating the likes of such celebrities as Regis
Philbin, Martin Short, Jaleel "Urkel" White and even
Uncle Junior, a geriatric mobster from THE SOPRANOS as
being behind the exuberant geriatric dancer who moves like a
twenty year old clubgoer.

So far, however, Six Flags is not willing to release the
identity of their new mascot - keeping it a closely guarded
secret. Charles "Hank" Salemi, Six Flags' senior vice president
of marketing will only say that Mr. Six "is the spirit of Six
Flags....He comes to take people away from their boredom." Six
Flags New Orleans public relations director Ann Wills.
reportedly said "It's a trade secret. If I tell you, then I have
to kill you."
The Mr. Six mascot has appeared in a number of ad spots. Each of
the ads end with the tagline "Six Flags: It's Playtime" In
the first ad entitled "Mr. Six Launch", a voice speaking in
rhyme akin to a Doctor Seuss story narrates over the images of
suburban families doing yard work and house repairs and saying "There once
was town that worked so hard there was just no time for play,
but that all changed on this one particular day." Suddenly, a
bus pulls up and out hobbles Mr. Six. He activates speakers that
sprout from the top of the bus and then suddenly does a frenzied dance
meant to entice all the people to take a trip to Six Flags theme parks. The ad concludes
with the phrase: "There a time for work and there's a time for
play. Six Flags: It's Playtime"
In the "Waterfall" ad, two teenage boys sit on lawn chairs. One
teen comments "Man, is it hot!" Then Mr. Six drives up and opens
the door of his bus, turns a knob and unleashes a torrent of water through
the doorway of the bus. Of course, both boys quickly hop on board and
travel to a Six Flag theme park to enjoy a bounty of water slide
activities.
In the "PDA" ad, a father and daughter try to arrange a day
together on their PDAs. She's busy with soccer, a recital and
fencing, and he's got a business trip to Detroit and tai chi.
When the Six Flags bus rolls up, the daughter says, "I think I
can move some things."
In the "Caddy" ad spot, Mr. Six pulls his bus on the greens
of a golf course and lures away two young boys from their
duties as two disappointed golfers look on as their caddies escape on
the bus to the fun of Six flags theme park.
The Mr. Six character made his first national appearance on
Friday, July 9, 2004 at Six flags Great America in Gurnee,
Illinois, midway between Chicago and Milwaukee off I-94 at the
Grand Avenue East (Rte. 132) exit. Mr. Six wannabes were invited
to party at the park for free and compete in a look-alike
contest featuring a $2,500 cash prize and a dance lesson
choreographed by America's most talked-about new character, Mr.
Six. All of the finalists donned costumes and danced to Mr.
Six's popular theme song "We Like to Party".
Jordan Pope, 13, of Prophetstown, Illinois, won the contest and
$2,500 cash prize out of a pool of 200 contestants.