 Noxzema
Shaving Cream Girl - In the mid 1960s, an
attractive eighteen-year-old Swedish-born blonde model named
Gunilla Knutson
teasingly urged men to "Take it off, take it all off" with Noxzema Medicated
Instant Shave Cream (1966-73). With David Rose's rousing pop hit melody "The
Stripper" playing in the background, the commercial showed shaving sequences of
a man scraping off Noxzema shaving cream in neat, clean rows as the Noxzema Girl
said "Take it off. take it all off!" and "The closer you shave the more you need
Noxzema." The commercial ended with a beautiful blonde (Gunilla) caressing a
canister of Noxzema shaving cream and then the cheeks of the now clean-shaven
man.
The ad campaign was created by William Esty Advertising Agency in 1966
which later produced fifteen similar spots including ones with contemporary
sports figures like Carl Yazstremski, and Joe Namath ("Ladies, want to see Joe
Namath get creamed?").
Gunilla Knutson, a former Miss Sweden, later became
spokesperson and vice-president of sales for Rose Milk skin cream and the author
of Beauty and Health the Scandinavian Way (Hawthorn Books, 1969). In the 1990s, she worked as a wine
taster for Sabrina Wine Importers and a gymnastic instructor at the Buckley
Elementary School in Manhattan.
A copycat of the Noxema ad was produced by Young & Rubicam who hired a
throaty voice female similar to Gunilla to entice viewers to "Put it on, put it
all on" in ads selling optional equipment for Plymouth automobiles.
Years later, Schick Tracer FX created a similar commercial (in the 1990s)
with a gorgeous brunette with brooding lips scraping shaving cream off her face
and saying "You the sensitive type? Poor Baby."
"Nothing takes it off like Noxzema Medicated Shave
....Take it off, Take it all off."
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