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 Advertising Mascots - People

Gunilla Knutson - Noxzema Medicated Instant Shave CreamNoxzema Shaving Cream Girl -  In the mid 1960s, an attractive eighteen-year-old Swedish-born blonde model named Gunilla Knutson teasingly urged men to "Take it off, take it all off" with Noxzema Medicated Instant Shave Cream (1966-73). With David Rose's rousing pop hit melody "The Stripper" playing in the background, the commercial showed shaving sequences of a man scraping off Noxzema shaving cream in neat, clean rows as the Noxzema Girl said "Take it off. take it all off!" and "The closer you shave the more you need Noxzema." The commercial ended with a beautiful blonde (Gunilla) caressing a canister of Noxzema shaving cream and then the cheeks of the now clean-shaven man.

The ad campaign was created by William Esty Advertising Agency in 1966 which later produced fifteen similar spots including ones with contemporary sports figures like Carl Yazstremski, and Joe Namath ("Ladies, want to see Joe Namath get creamed?").

Gunilla Knutson, a former Miss Sweden, later became spokesperson and vice-president of sales for Rose Milk skin cream and the author of Beauty and Health the Scandinavian Way (Hawthorn Books, 1969). In the 1990s, she worked as a wine taster for Sabrina Wine Importers and a gymnastic instructor at the Buckley Elementary School in Manhattan.

A copycat of the Noxema ad was produced by Young & Rubicam who hired a throaty voice female similar to Gunilla to entice viewers to "Put it on, put it all on" in ads selling optional equipment for Plymouth automobiles.

Years later, Schick Tracer FX created a similar commercial (in the 1990s) with a gorgeous brunette with brooding lips scraping shaving cream off her face and saying "You the sensitive type? Poor Baby."

"Nothing takes it off like Noxzema Medicated Shave
....Take it off, Take it all off."


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