The TV spot had the little boy holding a small fishing rod in his right hand, a bologna sandwich in his left, and singing the jingle:

My bologny has a first name, it's O-S-C-A-R
My bologny has a second name it's M-A-Y-E-R
Oh! I love to eat it every day
And if you ask me why, I'll say
Cause Oscar Mayer has a way with B-O-L-O-G-N-A.

As the commercial ends, the boy stops singing, says "How's that?" and takes a bite out of his sandwich. The ad campaign was created by J. Walter Thompson in 1974. In later years Andy Lambros opened an exotic pet store in Woodland Hills, California; and ran CyberWeb and AnimalWeb, two Internet-based company.

An earlier Oscar Mayer campaign introduced on radio in 1963 and later on a 1965 animated cartoon contained the lyrics:

Oh, I love to be an Oscar Mayer wiener
That is what I'd Truly like to be
'Cause if I were an Oscar Mayer wiener
Ev'ryone would be in love with me!

In 1968 the Vienna Symphony Orchestra performed the tune in a commercial that ended with a little boy clapping at the orchestra's performance and then taking a bite out of a wiener. An announcer closed by saying "The Oscar Mayer wiener—a classic."