|
Company / Product |
Slogans |
|
Bacardi Rum |
"Bacardi & Cola. They get the
job done!" |
|
Bac-Os |
"Bac-Os, the crispy garnish
that tastes just
like its name"
"Bac-Os makes every bite better" |
|
Bactine
Antiseptic |
"It helps the hurt stop hurting."
"Kills germs and soothes pain on contact."
"Soothing infection protection." |
|
Ball Park
Sausages |
"They plump when you cook 'em." |
|
Ballantine Beer |
"Ask the man for Ballantine."
|
|
Ban Roll-on Deodorant
|
"Ban won't
wear off as the day wears on."
"Roll on Ban, roll out doubt." |
|
Band-Aid |
"I am stuck on Band-Aid, and
Band-Aid's
stuck on me."
|
|
Bardahl |
"Bardahl battles Dirty
Sludge, and
Blackie Carbon"
|
|
Barnum & Bailey Circus |
"The Greatest Show on Earth." |
Bartles & Jaymes
Wine Coolers |
"And we thank you for your
support."
(Hal Riney & Partners, 1985) |
|
Bayer Aspirin |
"Bayer works wonders." |
|
Beautymist Panty Hose |
"Now I don't wear Panty
hose. But if Beautymist
can make my legs look good, think what they'll
do for yours." (spoken by NY Jets Quarterback
Joe Namath) |
|
Breck Shampoo |
"Like
getting a brush in a bottle" |
|
Beef |
See -
Cattlemen's Beef Board |
Bell Telephone
(Now known as
AT&T)" |
"Once she's
used it, a woman will never be called
without it" (Bell Trimline Telephone)
"Reach out and touch someone" |
|
Benson &
Hedges |
(This company introduced a "100 millimeter" long cigarette. Shortly after,
Chesterfield cigarettes company did a parody of the B&H ad campaign and
introduced a cigarette called "Chesterfield 101's" with the catchphrase "a
silly millimeter longer." Many confuse the two campaigns and wrongly
attribute the "silly millimeter" phase to the Benson and Hedges campaign.)
|
|
Bisquick |
"Something good always comes of it."
"A great weekend in every box." |
|
Blue Bonnet Margarine |
"Everything's better with Blue
Bonnet on it." |
|
BMW |
"The ultimate driving machine."
(Ammirati & Puris, 1975) |
|
Bob
Evans |
"Bob Evans. Down on the Farm." |
|
Bolla Wines |
"Wine is a little like love; when the right one
comes along, you know it." |
|
Bonded
Tobacco Co. |
"Making smoking 'safe' for smokers." |
|
Borden |
"Borden brings the dairy home."
"If it's Borden, it's got to be good." |
|
Bounty Towels |
"Absorbs like magic" (Original tagline)
"Bounty, it's the quicker picker-upper!" |
|
Braniff Airlines |
"Because even an airline hostess should
look like a girl."
"They like our girls, they like our food,
they like our style."
"When you got it, flaunt it" (Lois Pitts Gershon
Pon, 1967 / Braniff Airlines ceased operation
on May 12, 1982) |
|
Brawny Towels |
"The big, tough towel"
"Giant savings while the Giant is in town"
"Thirst pockets for spill relief"
|
|
Brim
Decaffeinated Coffee |
"Fill it to the rim with Brim" |
|
British Airways |
"The world's favourite airline"
(Saatchi & Saatchi, 1983) |
|
Brylcreem |
"Brylcreem, a little dab'll
do ya,
Brylcreem, you'll look so debonair!,
Brylcreem, the gals'll all pursue ya!,
They'll love to run their fingers through your hair"
(Kenyon &
Eckhardt, 1950s)
"Are you man enough to try it?"
"Control yourself" |
|
BSB Bank & Trust
|
"Your bank for all reasons." |
|
Budweiser
|
"King of Beers"
"When you say BUDweiser, You've said it all"
"Dad...you're my dad, and I LOVE
YOU MAN!!!"
("Johnny" campaign)
"Bud-Weis-er"
(Budweiser Frog Mascots)
"This Bud's for
you"
(D'Arcy Masius Benton & Bowles, 1970s) |
|
Buick |
"Today the discriminating family finds it
absolutely necessary to own two or more
motor cars."
"Wouldn't you really rather have a Buick?" |
|
Bumble Bee Tuna |
"Yum, Yum Bumble Bee, Bumble
Bee Tuna"
|
|
Burger King |
"Have it your way!"
(BBDO, 1973)
"Sometimes you've got to break the rules." |
|
Busch Beer |
"Head for the Mountains." |
|
Bush
Beans |
"Roll that beautiful bean footage" |
|
Butterfinger |
"Nobody better lay a finger on my Butterfinger!"
"Crispety, crunchety, peanut-buttery Butterfinger." |
|
BVD Underwear |
"Next to myself, I like BVD best." |
