|
COMPANY / PRODUCT |
SLOGANS |
|
Cadbury |
"And all
because the lady loves Milk Tray."
(Leo Burnett, 1968)
"Are you a Cadbury
fruit and nut case?"
(Young & Rubicam, 1985) |
|
Calgon |
"Calgon!
Take me away!"
|
|
California Milk
Processor Board |
"Milk. It does a body good."
"Got Milk?"
(Goodby, Silverstein &
Partners, 1993) |
|
Calvin
Klein |
"Nothing
comes between me and my Calvin's
(Spoken by 15-year-old Brooke
Shields) |
|
Camel
Cigarettes |
"I'd
walk a mile for a Camel."
(N. W. Ayer & Son, 1921)
"For Digestion's Sake - Smoke
Camels."
"Experience is the best teacher ... in
choosing a cigarette.
"Your T-zone will tell you why."
"More doctors smoke Camels than any
other cigarette." |
|
Campbell's
Soup |
"M'm!
M'm! Good! M'm! M'm! Good!,
That's what
Campbell's soups are,
M'm! M'm! Good!" (BBDO, 1935)
"Campbell's gives you tasty pieces of chicken
and not one but two chicken
stocks."
"Is it soup, yet?"
"Why settle when you can select" (Select Soups) |
|
Canon |
"Image is everything." |
|
Carl's Jr. |
"Don't bother
me, I'm eating."
"If it
doesn't get all over the place, it doesn't
belong in your face."
"Some guys, don't do 49 cent Tuesdays."
"Without us, some guys would starve."
"At Carl's Jr., you're into something good!" |
|
Carnation Milk |
"From contented cows." |
|
Carling
Black Label Beer
|
"Hey
Mabel, Black Label!"
(Lang,
Fisher & Stashower, 1940s)
"I bet he drinks Carling Black Label"
(WCRS, 1989) |
|
Carnation
Milk |
"The
milk from
contented cows." (1907) |
|
Carlsberg
Beer |
"Probably the best beer in the world"
(Saatchi &
Saatchi, 1973) |
|
Cascade |
"For virtually spotless dishes." |
|
Cattlemen's Beef Board
|
"Beef. It's what for dinner."
"Beef. It's what you want." |
|
Celestial
Seasonings Tea |
"Tea doesn't have to be boring."
"All natural. No Caffeine." |
|
Certs |
"Be certain with Certs."
"Certs:
It's two...two...two mints in one!"
"Certs contains a sparkling drop of
Retsyn."
"If he kissed you once, will he kiss you again?" |
|
Chanel
No. 5
|
"I
am made of blue sky and golden light, and I
will
feel this way
forever...share the fantasy."
(Doyle Dane Bernbach, 1979) |
|
Charles
Atlas |
"You Too Can Have A
Body Like Mine." |
|
Charles Antell Formula No. 9 |
"Why are so many pee-ee-ple/ So rough and
tough upon their hair?/ In beauty shops, in barber shops,/ It shouldn't
happen to a mop./ Men! Women! You're ruining your hair!" (Jingle) |
|
Charmin
Toilet Tissue
|
"Ladies,
please don't squeeze the Charmin!"
(Benton & Bowles, 1964) |
|
Cheer
Detergent |
"Hot, warm or
cold." |
|
Chesterfield |
"A silly millimeter longer" (a parody of the Benson & Hedges "100
Millimeter" long cigarettes ads) |
|
Chevrolet |
"See
the USA in your Chevrolet
America is asking you to call
Drive your Chevrolet through the USA
America's the greatest land of all
On a highway, or a road, along the levy
Performance is sweeter, nothing can beat her
Life is completer in a Chevy
So make a date today to see the USA
And see it in your Chevrolet"
(Jingle sung by Dinah Shore and
created by
Campbell-Ewald ad agency,
1950s ) |
"Nobody Knows
It But Me"
('Chevrolet Tahoe - 'Poem' Campaign 2002)
There's a place that I travel
When I want to roam,
And nobody knows it but me
The roads don't go there
And the signs stay home
And nobody knows it but me
It's far far away
And way way afar
It's over the moon and the sea
And wherever you're going
That's wherever you are
And nobody knows it but me
The Poem read by James Garner:
Written by Patrick O'Leary - author at GM's advertising agency |
"The Heartbeat of America."
"Like a Rock" (Inspired by the 1986 Bob Seger song "Like
a Rock")
"The more
you know, the better it looks...Cavalier. We'll be there." |
|
Chicken
of the Sea
|
"Ask
any mermaid you happen to see, What's the best tuna? Chicken of
the Sea."
|
|
Chick-Fil-A
|
"Eet mor chikin" (ad intentionally mis-spelled
because it was written by cows) |
|
Chiffon
Margarine |
"It's not nice to fool Mother Nature!...If
it tastes like butter, but it's not...it's Chiffon." |
|
Chiquita Company |
"Chiquita.
Quit possibly, the world's perfect food"
|
Original Jingle:
Hello, Amigo.
I'm Chiquita Banana,
and I've come to say
Bananas have to ripen
in a certain way.
And when they're flecked with brown
and have a golden hue,
Bananas taste the best,
and are the best for you.
You can put them in a salad.
You can put them in a pie - aye.
Anyway you want to eat them it's impossible to beat them.
But bananas like the climate of the very, very tropical equator.
So you should never put bananas
in the refrigerator." |
1997 Version:
I'm Chiquita Banana,
and I've come to say
I offer good nutrition
for you every day.
And when you buy Chiquita
you will always know,
You've got the best bananas
anyone can grow!
Underneath the crescent yellow,
you'll find vitamins
And fiber, instant energy to feel good. Our bananas make a meal good.
It's a gift from Mother Nature and a natural addition to your table.
A wholesome, healthy, pure banana; look for Chiquita's label! |
|
Chrysler |
"If
you find a better car, buy it!"
(Spoken by Lee Iacocca)
"...rich Corinthian leather"
(Spoken by Ricardo Montalban) |
|
Citibank |
"The Citi
never sleeps"
(Wells, Rich, Greene, 1977) |
|
Clairol
Shampoo |
"Does
she...or doesn't she?"
(Foote, Cone & Belding, 1957/64)
"The girl from U.N.C.U.R.L."
"If
I have but one life to live, let me live it
as a blonde!"
"If you're going to be a blonde, be a good
one"
"Hair color so natural only her hairdresser
knows for
sure."
"Is it true blondes have more fun?"
"
"Some lucky girls are born reds, others
catch up." |
|
Club
Med |
"The antidote
for civilization" (Publicis, 1982) |
|
Coca-Cola |
Coke slogans for the past 100+ years. |
|
1886
|
"Drink Coca-Cola"
|
|
1900
|
"Deliciously refreshing"
"For headache
and exhaustion drink Coca-Cola"
|
|
1904 |
"Coca-Cola is a delightful, palatable,
healthful
beverage"
"Coca-Cola
satisfies"
"Delicious and
refreshing"
"Drink Coca-Cola
in bottles - 5˘"
|
|
1905
|
"Drink a bottle of carbonated Coca-Cola"
"Coca-Cola
revives and sustains"
"Drink Coca-Cola
at soda fountains"
"The favorite
drink for ladies when thirsty,
weary, and despondent"
"Good all the
way down"
"Flows from
every fountain"
"Sold in
bottles"
|
|
1906 |
"The drink of quality"
"The Great
National Temperance Drink"
"Thirst
quenching - delicious and refreshing"
|
|
1907
|
"Delicious Coca-Cola, sustains, refreshes,
invigorates."
"Cooling...
refreshing... delicious."
"Coca-Cola is
full of vim, vigor and go - is
a snappy drink"
|
|
1908 |
"Sparkling - harmless as water, and crisp
as
frost."
"The
satisfactory beverage"
"Get
The Genuine" |
|
1909
|
"Delicious, wholesome, refreshing"
"Delicious,
wholesome, thirst quenching."
"Drink delicious
Coca-Cola."
"Whenever you
see an arrow think of Coca-Cola."
|
|
1910 |
"Drink bottled Coca-Cola - so easily
served."
"It
satisfies."
"Quenches the
thirst as nothing else can."
|
|
1911
|
"It's time to drink Coca-Cola."
"Real
satisfaction in every glass."
|
|
1912
|
"Demand the genuine - refuse
substitutes."
|
|
1913
|
"Ask for it by its full name - then you will
get the
genuine."
"The best
beverage under the sun."
"It will satisfy
you."
"A welcome
addition to any party -
anytime - anywhere."
|
|
1914
|
"Demand the genuine by full name."
"Exhilarating,
refreshing."
"Nicknames
encourage substitutions."
"Pure and
wholesome."
|
|
1915 |
"The standard beverage."
|
|
1916
|
"It's fun to be thirsty when you can get
a
Coca-Cola."
"Just one glass
will tell you."
|
|
1917 |
"Three million a day."
"The taste is
the test of the Coca-Cola quality."
"There's a
delicious freshness to the flavor of Coca-Cola."
|
|
1919 |
"Coca-Cola is a perfect answer to thirst that
no
imitation can satisfy."
"It satisfies
thirst."
"Quality tells
the difference."
|
|
1920
|
"Drink Coca-Cola with soda."
"Delicious and
refreshing."
"The hit that saves
the day."
|
|
1922
|
"Quenching thirst everywhere."
"Thirst knows no
season."
"Thirst can't be
denied."
"Thirst reminds
you - drink Coca-Cola."
|
|
1923
|
"Refresh yourself."
"A perfect blend
of pure products from nature."
"There's nothing
like it when you're thirsty."
|
|
1924
|
"Pause and refresh yourself."
|
|
1925
|
"Six million a day."
"The sociable
drink."
"Stop at the red
sign and refresh yourself."
|
|
1926
|
"Thirst and taste for Coca-Cola are the
same
thing."
"Stop at the red
sign.
"Coca-Cola is the
shortest distance between
thirst and refreshment" |
|
1927 |
"Around the corner from anywhere."
"At the little
red sign." |
|
1928
|
"A pure drink of natural flavors." |
|
1929
|
"The
pause that refreshes." (D'Arcy
Co., 1929) |
|
1930 |
"Meet me at the soda fountain." |
|
1932 |
"Ice-cold sunshine."
"The drink that
makes the pause refreshing." |
|
1933 |
"Don't wear a tired, thirsty face." |
|
1934 |
"Carry a smile back to work."
"Ice-cold
Coca-Cola is everywhere else -
it ought to be in your family
refrigerator."
"When it's hard
to get started, Start with
a Coca-Cola." |
|
1935 |
"The drink that keeps you feeling right."
"All trails lead
to ice-cold Coca-Cola."
"The pause that
brings friends together." |
|
1936 |
"What refreshment ought to be."
"Get the feel of
wholesome refreshment."
"It's the
refreshing thing to do." |
|
1937 |
"America's favorite moment."
"Cold
refreshment."
"So easy to
serve and so inexpensive."
"Stop for a
pause... go refreshed." |
|
1938 |
"Anytime is the right time to pause and refresh."
"At the red
cooler."
"The best friend
thirst ever had."
"Pure
sunlight." |
|
1939 |
"Coca-Cola goes along."
"Make lunch time
refreshment time."
"Makes travel
more pleasant."
"The drink
everybody knows."
"Thirst stops
here." |
|
1940 |
"Bring in your thirst and go away without it."
"The package
that gets a welcome at home."
"Try it just
once and you will know why."
"Work refreshed" |
|
1941 |
"A stop that belongs on your daily timetable."
"Completely
refreshing." |
|
1942 |
"The only thing like Coca-Cola is Coca-Cola itself.
"
"Refreshment
that can't be duplicated."
"Wherever you
are, whatever you do, wherever
you may be, when you think refreshment, think
ice-cold Coca-Cola." |
|
1943 |
"That extra something."
"A taste all its
own."
"The only thing
like Coca-Cola is
Coca-Cola itself."
"It's the real
thing." |
|
1944 |
"How about a Coke."
"High sign of
friendship."
"A moment on the
sunnyside." |
|
1945 |
"Whenever you hear "Have a Coke," you hear
the voice of America."
"Passport to
refreshment."
"Happy moment of
hospitality."
"Coke means
Coca-Cola." |
|
1947 |
"Coke knows no season."
"Serving
Coca-Cola serves hospitality."
"Relax with the
pause that refreshes." |
|
1948 |
"Delicious and refreshing."
"Where there's
Coca-Cola there's hospitality."
"Think of
lunchtime as refreshment time." |
|
1949 |
"Coca-Cola...along the highway to anywhere" |
|
1950 |
"Help yourself to refreshment." |
|
1951 |
"Good food and Coca-Cola just naturally
go
together" |
|
1952 |
"Coke follows thirst everywhere."
"The gift of
thirst.
"What you want
is a Coke" |
|
1953 |
"Dependable as sunrise." |
|
1954 |
"For people on the go."
"Matchless
flavor." |
|
1955 |
"Almost everyone appreciates the best."
"America's
preferred taste." |
|
1956 |
"Feel the difference."
"Friendliest
drink on earth."
"Makes good
things taste better."
"Coca-Cola...making good things taste better." |
| 1957 |
"Sign of good taste." |
|
1958 |
"Refreshment the whole world prefers."
"The cold, crisp
taste of Coke." |
|
1959 |
"Cold, crisp taste that deeply satisfies."
"Make it a real
meal."
"Be really
refreshed" |
|
1960 |
"Relax with Coke."
"Revive with
Coke." |
|
1961 |
"Coke and food - refreshing new feeling." |
|
1963 |
"A chore's best friend."
"Things go better with
Coke." |
|
1964 |
"You'll go better refreshed." |
|
1965 |
"Something more than a soft drink." |
|
1966 |
"Coke...after Coke...after Coke." |
|
1970 |
"It's the real thing." (McCann-Erickson,
1970) |
|
1971 |
"I'd like to buy the world a Coke."
"I'd like to buy the world a home
and furnish it with love,
Grow apple trees and honey bees,
and snow white turtle doves.
I'd like to teach the world to sing
in perfect harmony,
I'd like to buy the world a Coke
and keep it company."
[Repeat the last two lines, and in the background:]
It's the real thing, Coke is what
the world wants today. |
|
1975 |
"Look up America." |
|
1976 |
"Coke adds life." |
|
1979 |
"Coke is it!"
"Have a Coke and a smile." |
|
1985 |
"We've got a Taste for You." (Coca-Cola
and Coca-Cola
classic)
"America's Real
Choice." |
|
1986 |
"Catch the wave (Coca-Cola)
"Red White &
You." (Coca-Cola classic) |
|
1989 |
"Can't beat the feeling." |
|
1990 |
"Can't beat the real thing." |
| 1993 |
"Taste it all."
"Always
Coca-Cola."
(Creative
Artists Agency, 1993) |
|
1998 |
"Thirsty for life? Drink Coca-Cola!" |
|
2000 |
"Coca-Cola Enjoy" |
|
2001 |
"Life tastes
good" |
| |
Great
Coke
TV Commercial Moments
"Hey Kid! Catch!"
(Mean Joe Greene tosses his football jersey to a little boy) |
|
Coca-Cola
(Diet) |
“How can just one calorie taste so good?”
(1964 Tab ad)
“Not so sweet with just one crazy calorie”
(1966.Tab
ad)
"Just
for the taste of it, Diet Coke"
"You are what you
drink" (1997) |
|
Cocoa
Krispies Cereal |
"It
tastes like a chocolate milkshake,
only crunchy!"
|
|
Cocoa
Puffs Cereal |
"I
go cuckoo for Cocoa Puffs!"
|
|
Contadina
Tomato Paste |
"Who
put eight great tomatoes in that
itty-bitty can?...
|
|
Continental
Airlines
|
"The
proud bird with the golden tail"
"We
really move our tail for you."
|
|
Coors |
"Brewed
with Pure Rocky Mountain Spring Water"
"Taste the high country, taste the high
country,
taste the high country, taste Coors." |
|
Coppertone |
"Don't be a
Paleface!"
"Tan - Don't Burn."
|
|
Coty
Perfume |
"Want him to be more of a man? Try being more
of a woman!" |
|
Cracker Jack |
"Candy-Coated
Popcorn, Peanuts, and a Prize,
that's what you get in Cracker Jack" |
|
Crest Toothpaste |
"Look Ma, no cavities!" (Benton & Bowles,
1958) |