|
Company / Product |
Slogans |
|
Cadbury |
"And all because the lady loves Milk Tray."
(Leo Burnett, 1968)
"Are you a Cadbury
fruit and nut case?"
(Young & Rubicam, 1985) |
|
Calgon |
"Calgon! Take me away!"
|
|
California
Milk
Processor Board |
"Milk. It does a body good."
"Got Milk?"
(Goodby, Silverstein & Partners,
1993) |
|
Calvin Klein |
"Nothing comes between me
and my Calvin's
(Spoken by 15-year-old Brooke Shields) |
|
Camel Cigarettes |
"I'd walk a mile for a Camel."
(N. W. Ayer & Son, 1921)
"For Digestion's Sake - Smoke Camels."
"Experience is the best teacher ... in
choosing a cigarette.
"Your T-zone will tell you why."
"More doctors smoke Camels than any
other cigarette." |
|
Campbell's Soup |
"M'm! M'm! Good! M'm! M'm!
Good!,
That's what Campbell's soups are,
M'm! M'm! Good!"
(BBDO, 1935)
"Campbell's gives you tasty pieces of chicken
and not one but two chicken stocks."
"Is it soup, yet?"
"Why settle when you can select" (Select Soups) |
|
Canon |
"Image is everything." |
|
Carl's Jr. |
"Don't bother me, I'm eating."
"If it doesn't get all over the place, it doesn't
belong in your face."
"Some guys, don't do 49 cent Tuesdays."
"Without us, some guys would starve."
"At Carl's Jr., you're into something good!" |
|
Carling Black
Label Beer
|
"Hey Mabel, Black Label!"
(Lang,
Fisher & Stashower, 1940s)
"I bet he drinks Carling Black Label"
(WCRS, 1989) |
|
Carnation Milk |
"The milk from contented cows." (1907) |
|
Carlsberg Beer |
"Probably the best beer in the world"
(Saatchi & Saatchi, 1973) |
|
Cascade |
"For virtually spotless dishes." |
|
Cattlemen's Beef
Board
|
"Beef. It's what for dinner."
"Beef. It's what you want." |
|
Celestial Seasonings Tea |
"Tea doesn't have to be boring."
"All natural. No Caffeine." |
|
Certs |
"Be certain with Certs."
"Certs: It's two...two...two mints in one!"
"Certs contains a sparkling drop of Retsyn."
"If
he kissed you once, will he kiss you again?" |
|
Chanel No.
5
|
"I am made of blue sky and
golden light, and I
will feel this way forever...share the fantasy."
(Doyle Dane Bernbach, 1979) |
|
Charles Atlas |
"You Too Can Have A Body Like Mine." |
|
Charles Antell Formula No. 9 |
"Why are so many pee-ee-ple/ So rough and tough
upon their hair?/ In beauty shops, in barber shops,/ It shouldn't happen to
a mop./ Men! Women! You're ruining your hair!" (Jingle) |
|
Charmin Toilet
Tissue
|
"Ladies, please don't
squeeze the Charmin!"
(Benton &
Bowles, 1964) |
|
Cheer
Detergent |
"Hot, warm or cold." |
|
Chesterfield |
"A silly millimeter longer" (a parody of the
Benson & Hedges "100 Millimeter" long cigarettes ads) |
|
Chevrolet |
"See
the USA in your Chevrolet
America is asking you to call
Drive your Chevrolet through the USA
America's the greatest land of all
On a highway, or a road, along the levy
Performance is sweeter, nothing can beat her
Life is completer in a Chevy
So make a date today to see the USA
And see it in your Chevrolet"
(Jingle sung by Dinah Shore and
created by Campbell-Ewald ad agency, 1950s
) |
"Baseball, Hot Dogs, Apple Pie and
Chevrolet" (1974) |
"Nobody Knows It But Me"
('Chevrolet Tahoe - 'Poem' Campaign 2002)
There's a place that I travel
When I want to roam,
And nobody knows it but me
The roads don't go there
And the signs stay home
And nobody knows it but me
It's far far away
And way way afar
It's over the moon and the sea
And wherever you're going
That's wherever you are
And nobody knows it but me
The Poem read by James Garner:
Written by Patrick O'Leary - author at GM's advertising agency |
"The Heartbeat of America."
"Like a Rock" (Inspired by the 1986 Bob Seger song "Like a Rock")
"The more you know,
the better it looks...Cavalier. We'll be there." |
|
Chicken of the
Sea
|
"Ask any mermaid you happen to see, What's the best tuna?
Chicken of the Sea."
|
|
Chick-Fil-A
|
"Eat Mor Chikin" - Chick-Fil_A (a humorous attempt at spelling FILLET, one supposes) uses cows in their commercials. The cows prefer that if you have to kill an animal to eat, they advocate chicken over themselves. In one commerical, three cows parachute into a sports stadium with the message EAT MORE CHIKIN painted on the top of their parachutes. In another ad, a cow (a person dressed in a cow suit) delivers a chicken sandwich to a customer. When the man offers a tip, the cow waves its hooves and refuses. The ad spot was called "No Cow Tipping."
|
|
Chiffon Margarine |
"It's not nice to
fool Mother Nature!...If it tastes
like butter, but it's not...it's Chiffon." |
|
Chiquita
Company |
"Chiquita. Quit possibly, the world's perfect food"
|
Original Jingle:
Hello, Amigo.
I'm Chiquita Banana,
and I've come to say
Bananas have to ripen in a certain way. And when they're flecked with brown
and have a golden hue,
Bananas taste the best, and are the best for you.
You can put them in a salad. You can put them in a pie - aye.
Anyway you want to eat them it's impossible to beat them. But bananas like
the climate of the very, very tropical equator. So you should never put
bananas in the refrigerator." |
1997 Version:
I'm Chiquita Banana,
and I've come to say
I offer good nutrition
for you every day.
And when you buy Chiquita you will always know, You've got the best bananas
anyone can grow! Underneath the crescent yellow,
you'll find vitamins
And fiber, instant energy to feel good. Our bananas make a meal good.
It's a gift from Mother Nature and a natural addition to your table.
A wholesome, healthy, pure banana; look for Chiquita's label! |
|
Chrysler |
"If you find a better car,
buy it!"
(Spoken by Lee Iacocca)
"...rich Corinthian leather"
(Spoken by Ricardo Montalban) |
|
Citibank |
"The Citi never sleeps"
(Wells, Rich, Greene, 1977) |
|
Clairol Shampoo |
"Does she...or doesn't she?"
(Foote, Cone & Belding, 1957/64)
"The
girl from U.N.C.U.R.L."
"If I have but one life to live, let me live it
as a blonde!"
"If
you're going to be a blonde, be a good one"
"Hair color so natural only her hairdresser
knows for sure."
"Is
it true blondes have more fun?"
"
"Some lucky girls are born reds, others catch up." |
|
Club Med |
"The antidote for civilization" (Publicis, 1982) |
|
Coca-Cola |
Coke slogans for the past 100+ years. |
|
1886 |
"Drink Coca-Cola" |
|
1900
|
"Deliciously refreshing"
"For headache and exhaustion drink Coca-Cola" |
|
1904 |
"Coca-Cola is a delightful, palatable,
healthful beverage"
"Coca-Cola satisfies"
"Delicious and refreshing"
"Drink Coca-Cola in bottles - 5¢" |
|
1905
|
"Drink a bottle of carbonated Coca-Cola"
"Coca-Cola revives and sustains"
"Drink Coca-Cola at soda fountains"
"The favorite drink for ladies when thirsty,
weary, and despondent"
"Good all the way down"
"Flows from every fountain"
"Sold in bottles" |
|
1906 |
"The drink of quality"
"The Great National Temperance Drink"
"Thirst quenching - delicious and refreshing" |
|
1907
|
"Delicious Coca-Cola, sustains, refreshes,
invigorates."
"Cooling... refreshing... delicious."
"Coca-Cola is full of vim, vigor and go - is
a snappy drink" |
|
1908 |
"Sparkling - harmless as water, and crisp
as frost."
"The satisfactory beverage"
"Get
The Genuine" |
|
1909
|
"Delicious, wholesome, refreshing"
"Delicious, wholesome, thirst quenching."
"Drink delicious Coca-Cola."
"Whenever you see an arrow think of Coca-Cola." |
|
1910 |
"Drink bottled Coca-Cola - so easily served."
"It satisfies."
"Quenches the thirst as nothing else can." |
|
1911
|
"It's time to drink Coca-Cola."
"Real satisfaction in every glass." |
|
1912
|
"Demand the genuine - refuse substitutes."
|
|
1913
|
"Ask for it by its full name - then you will
get the genuine."
"The best beverage under the sun."
"It will satisfy you."
"A welcome addition to any party -
anytime - anywhere." |
|
1914
|
"Demand the genuine by full name."
"Exhilarating, refreshing."
"Nicknames encourage substitutions."
"Pure and wholesome." |
|
1915 |
"The standard beverage." |
|
1916
|
"It's fun to be thirsty when you can get
a Coca-Cola."
"Just one glass will tell you." |
|
1917 |
"Three million a day."
"The taste is the test of the Coca-Cola quality."
"There's a delicious freshness to the flavor of Coca-Cola." |
|
1919 |
"Coca-Cola is a perfect answer to thirst that
no imitation can satisfy."
"It satisfies thirst."
"Quality tells the difference." |
|
1920
|
"Drink Coca-Cola with soda."
"Delicious and refreshing."
"The hit that saves the day." |
|
1922
|
"Quenching thirst everywhere."
"Thirst knows no season."
"Thirst can't be denied."
"Thirst reminds you - drink Coca-Cola." |
|
1923
|
"Refresh yourself."
"A perfect blend of pure products from nature."
"There's nothing like it when you're thirsty." |
|
1924
|
"Pause and refresh yourself." |
|
1925
|
"Six million a day."
"The sociable drink."
"Stop at the red sign and refresh yourself." |
|
1926
|
"Thirst and taste for Coca-Cola are the
same thing."
"Stop at the red sign.
"Coca-Cola is the shortest distance
between
thirst and refreshment" |
|
1927 |
"Around the corner from anywhere."
"At the little red sign." |
|
1928
|
"A pure drink of natural flavors." |
|
1929
|
"The pause that refreshes." (D'Arcy
Co., 1929) |
|
1930 |
"Meet me at the soda fountain." |
|
1932 |
"Ice-cold sunshine."
"The drink that makes the pause refreshing." |
|
1933 |
"Don't wear a tired, thirsty face." |
|
1934 |
"Carry a smile back to work."
"Ice-cold Coca-Cola is everywhere else -
it ought to be in your family refrigerator."
"When it's hard to get started, Start with
a Coca-Cola." |
|
1935 |
"The drink that keeps you feeling right."
"All trails lead to ice-cold Coca-Cola."
"The pause that brings friends together." |
|
1936 |
"What refreshment ought to be."
"Get the feel of wholesome refreshment."
"It's the refreshing thing to do." |
|
1937 |
"America's favorite moment."
"Cold refreshment."
"So easy to serve and so inexpensive."
"Stop for a pause... go refreshed." |
|
1938 |
"Anytime is the right time to pause and refresh."
"At the red cooler."
"The best friend thirst ever had."
"Pure sunlight." |
|
1939 |
"Coca-Cola goes along."
"Make lunch time refreshment time."
"Makes travel more pleasant."
"The drink everybody knows."
"Thirst stops here." |
|
1940 |
"Bring in your thirst and go away without it."
"The package that gets a welcome at home."
"Try it just once and you will know why."
"Work refreshed" |
|
1941 |
"A stop that belongs on your daily timetable."
"Completely refreshing." |
|
1942 |
"The only thing like Coca-Cola is Coca-Cola itself. "
"Refreshment that can't be duplicated."
"Wherever you are, whatever you do, wherever
you may be, when you think refreshment, think
ice-cold Coca-Cola." |
|
1943 |
"That extra something."
"A taste all its own."
"The only thing like Coca-Cola is
Coca-Cola itself."
"It's the real thing." |
|
1944 |
"How about a Coke."
"High sign of friendship."
"A moment on the sunnyside." |
|
1945 |
"Whenever you hear "Have a Coke," you hear
the voice of America."
"Passport to refreshment."
"Happy moment of hospitality."
"Coke means Coca-Cola." |
|
1947 |
"Coke knows no season."
"Serving Coca-Cola serves hospitality."
"Relax with the pause that refreshes." |
|
1948 |
"Delicious and refreshing."
"Where there's Coca-Cola there's hospitality."
"Think of lunchtime as refreshment time." |
|
1949 |
"Coca-Cola...along the highway to anywhere" |
|
1950 |
"Help yourself to refreshment." |
|
1951 |
"Good food and Coca-Cola just naturally
go together" |
|
1952 |
"Coke follows thirst everywhere."
"The gift of thirst.
"What you want is a Coke" |
|
1953 |
"Dependable as sunrise." |
|
1954 |
"For people on the go."
"Matchless flavor." |
|
1955 |
"Almost everyone appreciates the best."
"America's preferred taste." |
|
1956 |
"Feel the difference."
"Friendliest drink on earth."
"Makes good things taste better."
"Coca-Cola...making good things taste better." |
|
1957 |
"Sign of good taste." |
|
1958 |
"Refreshment the whole world prefers."
"The cold, crisp taste of Coke." |
|
1959 |
"Cold, crisp taste that deeply satisfies."
"Make it a real meal."
"Be really refreshed" |
|
1960 |
"Relax with Coke."
"Revive with Coke." |
|
1961 |
"Coke and food - refreshing new feeling." |
|
1963 |
"A chore's best friend."
"Things go better with Coke." |
|
1964 |
"You'll go better refreshed." |
|
1965 |
"Something more than a soft drink." |
|
1966 |
"Coke...after Coke...after Coke." |
|
1970 |
"It's the real thing." (McCann-Erickson,
1970) |
|
1971 |
"I'd like to buy the world a Coke."
"I'd like
to buy the world a home
and furnish it with love,
Grow apple trees and honey bees,
and snow white turtle doves.
I'd like to teach the world to sing
in perfect harmony,
I'd like to buy the world a Coke
and keep it company."
[Repeat the last two lines, and in the background:]
It's the real thing, Coke is what
the world wants today. |
|
1975 |
"Look up America." |
|
1976 |
"Coke adds life." |
|
1979 |
"Coke is it!"
"Have a Coke and a smile." |
|
1985 |
"We've got a Taste for You." (Coca-Cola
and Coca-Cola classic)
"America's Real Choice." |
|
1986 |
"Catch the wave (Coca-Cola)
"Red White & You." (Coca-Cola classic) |
|
1989 |
"Can't beat the feeling." |
|
1990 |
"Can't beat the real thing." |
|
1993 |
"Taste it all."
"Always Coca-Cola."
(Creative Artists Agency, 1993) |
|
1998 |
"Thirsty for life? Drink Coca-Cola!" |
|
2000 |
"Coca-Cola Enjoy" |
|
2001 |
"Life tastes good" |
| |
Great Coke TV Commercial
Moment
"Hey Kid! Catch!" (Mean Joe Greene tosses his football jersey to
a little boy) |
|
Coca-Cola (Diet) |
“How can just one calorie taste so good?”
(1964 Tab ad)
“Not so sweet with just one crazy calorie”
(1966.Tab ad)
"Just for the taste of it, Diet Coke"
"You are what you drink" (1997) |
|
Cocoa Krispies
Cereal |
"It tastes like a chocolate
milkshake,
only crunchy!"
|
|
Cocoa Puffs
Cereal |
"I go cuckoo for Cocoa
Puffs!"
|
|
Contadina Tomato
Paste |
"Who put eight great
tomatoes in that
itty-bitty can?...
|
|
Continental
Airlines
|
"The proud
bird with the golden tail"
"We really move our tail for you."
|
|
Coors |
"Brewed with Pure Rocky
Mountain Spring Water"
"Taste the high country, taste the high
country,
taste the high country, taste Coors." |
|
Coppertone |
"Don't be a
Paleface!"
"Tan - Don't Burn."
|
|
Coty Perfume |
"Want him to be more of a
man? Try being more
of a woman!" |
|
Cracker Jack |
"Candy-Coated
Popcorn, Peanuts, and a Prize,
that's what you get in Cracker Jack" |
|
Crest
Toothpaste |
"Look Ma, no cavities!" (Benton
& Bowles, 1958) |
