|
Company / Product |
Slogans |
|
M & M Candies |
"M&Ms melt in your mouth,
not in your hand." (Ted
Bates & Co., 1954)
"The milk chocolate melts in your
mouth
- not in your hand."
"To make that tough job easier
- you deserve M&M candy." |
|
Magnavox |
"Smart. Very Smart." |
Maidenform
|
"I dreamed
I had the world on a string"
"I dreamed I barged down the Nile in my
Maidenform bra"
"I dreamed I stopped traffic in my
Maidenform bra."
"I dreamed I went shopping in my
Maidenform bra." (Norman, Craig &
Kunnel, 1949) |
|
Manwich |
"A
sloppy-joe is a sandwich, but a Manwich
is a meal!" (Hunts Manwich Sauce} |
|
Marlboro |
"Come to where the flavor
is."
"You get a
lot to like with a Marlboro"
Note: Marlboro changed their company name
to Altria Group, Inc. as of 2003. |
|
Martini & Rossi |
"For people
who share a taste for excitement." |
|
Maxwell
House Coffee |
"Good to the last drop!"
(1915)
"Get that good coffee feeling"
"Tastes as good as it
smells." |
|
Maypo |
"I want my Maypo!"
(Fletcher, Calkins & Holden, 1956) |
|
Maytag Company |
"The loneliest man in town."
"Our repairmen are the loneliest
guys in town." |
|
McDonald's |
"Billions and billions served." (On their signs)
"One in a billion."
Other ad slogans by year:
1960s - "Look for the Golden Arches "
1967 - "McDonald's is Your Kind of Place "
1971 - "You Deserve a Break Today"
(Needham, Harper & Steers,
1971)
1975 - "We Do it All for You"
1975 - "Two all-beef patties, special sauce, lettuce, cheese, pickles,
onions on a sesame seed bun."
1976 - "You, You're The One "
1979 - "Nobody Can Do It Like McDonald's Can"
1980/1981 - "You Deserve a Break Today"
1981 - "Nobody Makes Your Day Like McDonald's Can"
1983 - "McDonald's and You"
1984 - "It's a Good Time for the Great Taste of McDonald's"
1988 -"Good Time, Great Taste, That's Why This is My Place"
1990 -" Food, Folks and Fun"
1991 - "McDonald's Today"
1992 -"What You Want is What You Get"
1995 - "Have You Had your Break Today?"
1997 - "My McDonald's"
1997 - "Did Somebody Say McDonald's"
2000 - "We Love to See You Smile"
2003 - "I'm lovin' it"
2005 - "I'd Hit it" (Internet Banner Ad)
Foreign campaigns
2001 - "There's a little McDonald's in Everyone (Canada)
2001 - "Things that make you go 'mmm' " (Australia & Great Britain)
|
| Mellow Roast
Coffee |
"Great coffee taste without bitterness." |
|
Memorex |
"Is it Live or is it Memorex?" (Opera singer Enrico DiGiuseppe's voice
shatters champagne glass)
"Is it Ella or Is It Memorex?" (Jazz vocalist Ella Fitzgerald's voice
shatters a champagne glass)
"Is it love or is it Memorex?" |
|
Meow Mix
|
"Meow, meow, meow, meow
(repeat)."
"Meow Mix tastes so good, cats
ask for it by
name." (Della Femina Travisano -1976) |
|
Mercury |
"At the sign of the cat."
"Imagine yourself in a Mercury now."
"Live life in your own lane" |
|
Merill Lynch |
"A breed apart."
"Merrill Lynch is bullish on America"
(Ogilvy & Mather, 1973) |
|
Met Life |
"Have you met life today?" |
|
Mike's Hard Lemonade |
"If you're going to be original, you can count
on being copied"
"Make It Mike's" |
|
Milk |
See -
California Milk Processor Board |
|
Mr. Clean |
"Mr. Clean® will clean you
whole house and
everything that's in it."
|
|
Milky Way |
"At work, rest and play, you get three great
tastes in a Milky Way" (1978) |
|
Miller Beer |
"The Champagne of bottled
beer"
"If you've got the time, we've got the beer"
"Tastes great, less filling"
(McCann-Erickson
Worldwide, 1974) |
|
Miller Lite Beer |
"Everything you always
wanted in a beer
...and less."
|
Milton Bradley
(A Hasbro Company) |
"Milton Bradley Makes The Best Games In
The World". |
|
Minute Maid OJ |
"The best there is" (spoken
by Bing Crosby)
"Goodness you can taste."
"Make it Minute Maid." |
|
Miss Clairol |
"Does she or doesn't she?"
|
|
Miss Loving Care
|
"Hate that gray? Wash it
away!"
(Clairol)
|
| Mr. Bubble |
"Mr. Bubble gets you so clean
your mother
won't know you." |
|
Mobil
|
"Mobil: the Detergent Gasoline." |
|
Morton Salt
|
"When it rains, it pours."
(N.W. Ayer
& Son, 1911) |
|
Motel 6 |
"We'll leave a light on for you"
(Richards Group, 1988) |
|
Mounds Candy Bar |
See -
Almond Joy Candy Bar |
|
Mountain Dew |
"Ya-hooo!
Mountain Dew. It'll tickle your innards!
"Thar's a bang in every bottle!"
"Zero-proof hillbilly moonshine"
"Do the Dew" |
| Mum Deodorant |
"If it
works, for him, it'll work for you." |
|
Muriel Cigars |
"Hey, big spender, spend a
little dime on me." (sung by Edie Adams)
"Why don't you pick me up and smoke me
sometime?" |
