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 Advertising Slogans

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Company / Product Slogans
M & M Candies "M&Ms melt in your mouth, not in your hand." (Ted Bates & Co., 1954)
"The milk chocolate melts in your mouth
 - not in your hand."

"To make that tough job easier
 - you deserve M&M candy."
Magnavox "Smart. Very Smart."
Maidenform
 
"I dreamed I had the world on a string"
"I dreamed I barged down the Nile in my
 Maidenform bra"

"I dreamed I stopped traffic in my
 Maidenform bra."
"I dreamed I went shopping in my
 Maidenform bra."
(Norman, Craig & Kunnel, 1949)
Manwich "A sloppy-joe is a sandwich, but a Manwich
 is a meal!" (Hunts Manwich Sauce}
Marlboro "Come to where the flavor is."  
"You get a lot to like with a Marlboro"
 Note: Marlboro changed their company name
  to Altria Group, Inc. as of 2003.
Martini & Rossi "For people who share a taste for excitement." 
Maxwell House Coffee  "Good to the last drop!"  (1915)
"Get that good coffee feeling"
"
Tastes as good as it smells."
Maypo "I want my Maypo!"
 (Fletcher, Calkins & Holden, 1956)
Maytag Company   "The loneliest man in town."
"Our repairmen are the loneliest guys in town."
McDonald's "Billions and billions served." (On their signs)
"One in a billion."

Other ad slogans by year:


1960s - "Look for the Golden Arches "
1967 - "McDonald's is Your Kind of Place "
1971 - "You Deserve a Break Today"
 (Needham, Harper & Steers, 1971)
1975 - "We Do it All for You"
1975 - "Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun."
1976 - "You, You're The One "
1979 - "Nobody Can Do It Like McDonald's Can"
1980/1981 - "You Deserve a Break Today"
1981 - "Nobody Makes Your Day Like McDonald's Can"
1983 - "McDonald's and You"
1984 - "It's a Good Time for the Great Taste of McDonald's"
1988 -"Good Time, Great Taste, That's Why This is My Place"
1990 -" Food, Folks and Fun"
1991 - "McDonald's Today"
1992 -"What You Want is What You Get"
1995 - "Have You Had your Break Today?"
1997 - "My McDonald's"
1997 - "Did Somebody Say McDonald's"
2000 - "We Love to See You Smile"
2003 - "I'm lovin' it"
2005 - "I'd Hit it" (Internet Banner Ad)

Foreign campaigns

2001 - "There's a little McDonald's in Everyone (Canada)
2001 - "Things that make you go 'mmm' " (Australia & Great Britain)

Mellow Roast Coffee "Great coffee taste without bitterness."
Memorex "Is it Live or is it Memorex?" (Opera singer Enrico DiGiuseppe's voice shatters champagne glass)
"Is it Ella or Is It Memorex?"  (Jazz vocalist Ella Fitzgerald's voice shatters a champagne glass)
"Is it love or is it Memorex?"
Meow Mix "Meow, meow, meow, meow (repeat)."
"Meow Mix tastes so good, cats ask for it by
 name." (Della Femina Travisano -1976)
Mercury    "At the sign of the cat."
"Imagine yourself in a Mercury now."  
"Live life in your own lane"
Merill Lynch "A breed apart."
"Merrill Lynch is bullish on America"
 (
Ogilvy & Mather, 1973)
Met Life "Have you met life today?" 
Mike's Hard Lemonade "If you're going to be original, you can count on being copied"
"Make It Mike's"
Milk See - California Milk Processor Board
Mr. Clean  "Mr. Clean® will clean you whole house and
 everything that's in it."
Milky Way   "At work, rest and play, you get three great
 tastes in a Milky Way" (1978)
Miller Beer "The Champagne of bottled beer"
"If you've got the time, we've got the beer" 
"Tastes great, less filling"
 (
McCann-Erickson Worldwide, 1974)
Miller Lite Beer "Everything you always wanted in a beer
 ...and less."
Milton Bradley
(A Hasbro Company)
"Milton Bradley Makes The Best Games In
 The World".
Minute Maid OJ "The best there is" (spoken by Bing Crosby)
"Goodness you can taste."
"Make it Minute Maid."
Miss Clairol "Does she or doesn't she?"
Miss Loving Care "Hate that gray? Wash it away!" (Clairol)
Mr. Bubble "Mr. Bubble gets you so clean your mother
 won't know you."
Mobil "Mobil: the Detergent Gasoline."
Morton Salt "When it rains, it pours."
 
(N.W. Ayer & Son, 1911)
Motel 6 "We'll leave a light on for you"
 (Richards Group, 1988)
Mounds Candy Bar See - Almond Joy Candy Bar
Mountain Dew "Ya-hooo! Mountain Dew. It'll tickle your innards!
"Thar's a bang in every bottle!"
"Zero-proof hillbilly moonshine"
"Do the Dew"
Mum Deodorant "If it works, for him, it'll work for you."
Muriel Cigars  "Hey, big spender, spend a little dime on me." (sung by Edie Adams)
"Why don't you pick me up and smoke me
 sometime?"

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