|
COMPANY/PRODUCT |
SLOGANS |
|
Ralston
Purina |
"All you add is love"
(Dog Chow)
"Don't treat your puppy like a dog" (Puppy Chow) |
|
RCCola |
Royal
Crown Cola Slogans from 1939 - 1990s |
|
1939 - |
"Royal Crown
is Tops in Taste" |
|
1941 - |
"Best by taste
test" |
|
1956 - |
"Better Taste
Calls for RC!" |
|
1959 - |
"RC - the
fresher refresher" |
|
1962 - |
"Royal Crown
is made fresher to taste fresher" |
|
1963 - |
"Go fresher
with RC: "Overnight - Americas Number One" |
|
1964 - |
"Go fresher -
Go RC!" |
|
1965 - |
"Who's
drinking all that Diet Rite - America's No. 1 Low Calorie Soda -
Everybody! |
|
1967 - |
"Escape - Come
on over to RC Cola the one with the mad, mad taste" |
|
1967 - |
"Diet Rite
tastes so good... even non-dieters drink it" |
|
1970 - |
"We cool off
hot towns" |
|
1972 - |
"The one you
loved is back" |
|
1974 - |
"RC - its just
right for you" |
|
1975 - |
"Me and my RC" |
|
1975 - |
"No, No, Yes,
Yes " |
|
1977 - |
"Say yes to
Diet Rite Cola: One big delicious Yes!" |
|
1980 - |
"Here's to
fun" |
|
1981 - |
"Taste the one
that won" |
|
1984 - |
"Cola lovin'
woman, Cola lovin' man" |
|
1984 - |
"Everybody's
Gotta Diet Rite" |
|
1985 - |
"Some people
go out of their way for the taste of RC" |
|
1988 - |
"Decide for
yourself" |
|
1989 - |
"New look,
same great taste" |
|
1990 - |
"Take the RC
Challenge" |
|
1994 - |
"Shake things
up" |
|
1998 - |
"Be Free,
Drink RC" |
|
RCA Victor |
"His
master's voice." (Francis Barraud, 1901) |
|
Reebok |
"Because
life is not a spectator sport" |
|
Reese's
Peanut Butter Cups |
"You got chocolate in my
peanut butter!
Well, you got peanut butter on my chocolate!" |
|
Rely
Tampon |
"It even absorbs
the worry" (1980)
[Toxic Shock Syndrome deaths forced this
super-absorbent tampon by Procter & Gamble off the market] |
|
Rice-A-Roni |
"Rice-A-Roni, the San
Francisco Treat
Rice-A-Roni, the flavor can't be beat
One pan, no boiling, cooking ease
A Flavor that is sure to please
Rice-A-Roni, the San Francisco treat!"
(Ding, Ding)
Note: The
first commercial for Rice-A-Roni aired
in
1959. "Roni" is
for "Macaroni." |
|
Rice
Krispies |
|
"Snap! Crackle! Pop!"
(J Walter Thompson, 1932) |
|
Snap: |
"Snap, what a happy sound/ Snap is the happiest sound I found/ You
may clap, rap, tap, slap, but Snap makes the world go round/ Snap,
crackle, pop – Rice Krispies!" |
|
Crackle: |
"I say it's Crackle, the crispy sound/ You gotta have Crackle or the
clock's not wound/ Geese cackle, feathers tickle, belts buckle,
beets pickle, but Crackle makes the world go round/ Snap, crackle,
pop – Rice Krispies!"
|
|
Pop: |
"I insist that Pop's the sound/ The best is missed unless Pop's
around/ You can't stop hoppin' when the cereal's poppin'/ Pop makes
the world go round/ Snap, crackle, pop – Rice Krispies! Kellogg's
Best to You!"
(Lyrics to early Jingles)
(Created by Leo
Burnett Co., 1940s) |
|
|
Right Guard |
"Anything less would be uncivilized" |
|
Rolaids |
"How do you spell relief?
R-O-L-A-I-D-S."
"Rolaids consume 47 times its weight in excess
stomach acid." |
|
Rolls
Royce |
"At 60 miles an hour the
loudest noise in the new
Rolls-Royce comes from the electric clock."
"Trusted to deliver excellence" |
