|
Company / Product |
Slogans |
|
RalstonPurina |
"All you add is love" (Dog Chow)
"Don't treat your puppy like a dog" (Puppy Chow) |
|
RC Cola |
Royal Crown Cola Slogans from
1939 - 1990s |
| 1939 -
|
"Royal
Crown is Tops in Taste" |
| 1941 - |
"Best
by taste test" |
| 1956 -
|
"Better
Taste Calls for RC!" |
| 1959 - |
"RC -
the fresher refresher" |
| 1962 - |
"Royal
Crown is made fresher to taste fresher" |
| 1963 - |
"Go
fresher with RC: "Overnight - Americas Number One" |
| 1964 -
|
"Go
fresher - Go RC!" |
| 1965 -
|
"Who's
drinking all that Diet Rite - America's No. 1 Low Calorie Soda - Everybody! |
| 1967 -
|
"Escape
- Come on over to RC Cola the one with the mad, mad taste" |
| 1967 -
|
"Diet
Rite tastes so good... even non-dieters drink it" |
| 1970 -
|
"We
cool off hot towns" |
| 1972 -
|
"The
one you loved is back" |
| 1974 - |
"RC -
its just right for you" |
| 1975 - |
"Me and
my RC" |
| 1975 - |
"No,
No, Yes, Yes " |
| 1977 -
|
"Say
yes to Diet Rite Cola: One big delicious Yes!" |
| 1980 - |
"Here's
to fun" |
| 1981 - |
"Taste
the one that won" |
| 1984 - |
"Cola
lovin' woman, Cola lovin' man" |
| 1984 - |
"Everybody's Gotta Diet Rite" |
| 1985 -
|
"Some
people go out of their way for the taste of RC" |
| 1988 - |
"Decide
for yourself" |
| 1989 - |
"New
look, same great taste" |
| 1990 - |
"Take
the RC Challenge" |
| 1994 -
|
"Shake
things up" |
| 1998 -
|
"Be
Free, Drink RC" |
|
RCA Victor |
"His master's voice." (Francis
Barraud, 1901) |
|
Reebok |
"Because
life is not a spectator sport" |
|
Reese's Peanut
Butter Cups |
"You got
chocolate in my peanut butter!
Well, you got peanut butter on my chocolate!" |
|
Rely Tampon |
"It even
absorbs the worry" (1980)
[Toxic Shock Syndrome deaths forced this super-absorbent tampon by Procter
& Gamble off the market] |
|
Rice-A-Roni |
"Rice-A-Roni, the San
Francisco Treat
Rice-A-Roni, the flavor can't be beat
One pan, no boiling, cooking ease
A Flavor that is sure to please
Rice-A-Roni, the San Francisco treat!"
(Ding, Ding)
Note: The
first commercial for Rice-A-Roni aired in 1959.
"Roni" is for "Macaroni." |
|
Rice Krispies |
|
"Snap! Crackle! Pop!"
(J Walter Thompson, 1932) |
|
Snap: |
"Snap, what a happy sound/ Snap is the happiest sound I found/ You may
clap, rap, tap, slap, but Snap makes the world go round/ Snap,
crackle, pop – Rice Krispies!" |
|
Crackle: |
"I say it's Crackle, the crispy sound/ You gotta have Crackle or the
clock's not wound/ Geese cackle, feathers tickle, belts buckle, beets
pickle, but Crackle makes the world go round/ Snap, crackle, pop –
Rice Krispies!" |
|
Pop: |
"I insist that Pop's the sound/ The best is missed unless Pop's
around/ You can't stop hoppin' when the cereal's poppin'/ Pop makes
the world go round/ Snap, crackle, pop – Rice Krispies! Kellogg's Best
to You!"
(Lyrics to early Jingles)
(Created by Leo
Burnett Co., 1940s) |
|
|
Right Guard |
"Anything less would be uncivilized" |
|
Rolaids |
"How do you spell relief? R-O-L-A-I-D-S."
"Rolaids consume 47 times its weight in excess stomach acid." |
|
Rolls Royce |
"At 60
miles an hour the loudest noise in the new Rolls-Royce comes from the electric clock."
"Trusted to deliver excellence" |
