TV ACRES: Advertising Slogans

COMPANY / PRODUCT	SLOGANS
Salem Cigarettes	"You can take it out of the country, but you can't take the country out of it."
Sanka Coffee	"One fiddler you won't have to pay." "Sanka...Everything You Love About Coffee®". Note: Sanka was the first decaf coffee. It hit store shelves in 1923 bearing a distinctive orange label. General Foods (now part of Kraft Foods) bought Sanka in 1932, then created an instant version during World War II coffee rationing. To promote the brand, the company provided Sanka-orange coffeepots to coffee shops and restaurants across America, says Bill Teller, a spokesman at Bunn-O-Matic, a leading coffee-equipment maker. Since then the color "Orange" has signified the idea of decaffeinated coffee. Sanka coffee is also the punchline to the question "What coffee did they serve on the Titanic?"
Sara Lee	"Everybody doesn't like something, but nobody doesn't like Sara Lee."
Sargento	"Just say cheese."
Saturn	"A different kind of company, A different kind of car." (Hal Riney & Partners, 1989)
Savarin Coffee	"The coffee-er coffee"
Schaefer Beer	"Schaefer is the one beer to have when you're having more than one."
Schlitz Beer	"The Beer That Made Milwaukee Famous." "You only go around once in this life, so you have to grab for all the gusto you can get."
Schlitz Beer	"There's just one Schlitz, yeah, yeah, nothing else comes near. When you're out of Schlitz, you're out of beer. If you like it light with a good taste too, There's only one brew that will do. When you're out of Schlitz, you're out of beer. Real gusto in a great, light beer – Schlitz!"
Seagram	"Driest gin in town. Ask any Martini."
Sears	"Come see the softer side of Sears." "We are America's number one tire retailer."
Sears Diehard Battery	"Starts your car when other batteries won't." (J. Walter Thompson & Foote, Cone & Belding)
Secret Deodorant	"Strong enough for a man, but made for a woman."
Serta Mattresses	"Be a perfect sleeper. Buy a Perfect Sleeper. Perfect Sleeper by Serta." (Sung by Joey Heatherton) "The Serta Perfect Sleeper - it's a healthy investment in yourself" (Spoken by Susan Anton) "We make the world's best mattress™" "You'll feel the difference the moment you lay down."
Seven-Up	"Crisp and clean. No caffeine." "Nothing does it like Seven-up!" "You like it/It Likes you" "7Up is all action." "The Un-Cola" (J. Walter Thompson, 1973) "Wet and Wild"
Shake n' Bake	"Shake n' Bake.......and I hayulped!" (helped)
Sherwin Williams	"Ask how. Ask now." "Cover the earth."
Skippy Peanut Butter	"For good nutrition, its hard to beat Skippy" {Annette Funicello as spokesperson)
Skittles	"Skittles. Taste the rainbow."
Slinky	"Who walks the stairs without a care It shoots so high in the sky. Bounce up and down just like a clown Everyone knows its Slinky. The best present yet to give or get The kids will all want to try. The hit of the day when you are ready to play Everyone knows it's Slinky. It Slinky, It’s Slinky for fun the best of the toys It Slinky, It’s Slinky the favorite of girls and boys."
Smith Barney	"We make money the old fashioned way. We earn it" (John Houseman - spokesman)
Smucker's Jams & Jellies	"With a name like Smuckers, it has to be good!"
Springmaid Sheets	"A buck well spent" (Springmaid Sheets, 1948)
Sprite	"Obey Your Thirst."
Star Kist Tuna	"Sorry, Charlie! Star Kist doesn't want tuna with good taste. Star Kist wants tuna that tastes good"
State Farm Insurance	"Like a good neighbor, State Farm is there."
Steinway & Sons	"The instrument of the immortals" (N.W. Ayer & Sons, 1919)
Stouffer's	"Nothing comes closer to home."
Subaru	"Inexpensive. and built to stay that way"
Sugar Pops Cereal	"Sugar Pops are Tops!"
Summer's Eve	"Mom, do you ever get that not-so-fresh feeling?"
Sunsweet	"I warn you in advance, I'm not going to like your prunes...Today the pits, tomorrow the wrinkles." (Freberg Ltd., 1970s)
Serutan	"SERUTAN (that's Natures spelled backward)"
Swanson Meals	"Trust Swanson. They're the ones." (1953)