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Over the past century the American public has been exposed to thousands of advertising campaigns that have paraded a wild array of advertising slogans, jingles and catchphrases. And, of course, the point of any ad campaign is to focus on the sponsor's ultimate purpose: to lure customers to buy their products. The McDonald's Corporation, for instance, wants us to know that "We deserve a break today...at McDonald's. The General Motors Corporation earnestly believe (and so want us to believe as well) that their Chevrolet automobiles are built "Like a Rock." And the Kellogg's Cereal Company in Battle Creek, Michigan wants us to taste the goodness of Sugar Frosted Flakes so that we, too, will concur that their cereal products are GRE-A-A-A-A-T!" (courtesy of their mascot Tony the Tiger). And don't forget such runner up jingles as "My Bologna has a first name its O-S-C-A-R..."; or "My dog's bigger than your dog, My dog's bigger than your"; and the ever popular "I'm a Pepper, he's a Pepper, she's a Pepper, we're a Pepper, wouldn't you like to be a Pepper, too, Dr. Pepper." Now whether or not we chose to heed the lure of the slogan or jingle, we all must admit that some of these ad spots are pretty clever, often funny or down right memorable. So, for those who like myself, become nostalgic over such tunes and words of wisdom, I offer up the following collection of advertising slogans, Jingles and catchphrases from the past century (and a few from the New Millennium). Most of the them were broadcast on television, while some date ever earlier from the days of radio. When ever possible, hyperlinks to the companies web sites are provided. If a company no longer exists, I have linked to a site that chronicles the history of the product. So until next time remember "Nothing beats a great pair of L'eggs." Enjoy!

             

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