People's Choice Awards - Annual award given to the most popular television, movie and music stars as chosen by a Gallup Poll of more than 5,000 people nationwide (representing more that 202 million Americans). Manufactured in Sweden by Orreforsch Crystal, the trophy (valued at $3,000), symbolizes a pair of clapping hands (as in "the winning choices are in the hands of the people"). The US Customs Department allows the awards into the country duty free. Renowned Orreforsch artist, Olle Alberius, designed the "clapping hands" image that appears inside each sculpture. The People's Choice Award was founded in 1974 when a team of producers led by Bob Strivers brainstormed an awards ceremony that would give the public at large the ability to honor their favorite performers (in 18 categories). The first People's Choice awards show was aired in March of 1975. In the 1990s with the advent of the Internet, voting for your favorite performer is now possible over the World Wide Web.