Bud Light Guy - Johnny, "The Bud Light Guy"
(Rob Roy Fitzgerald) was a stubbly-faced moocher who snagged Bud Light beers
from his family, girlfriend and ever a beer deliveryman with the now classic
phrase "I love you, Ma-a-a-n!" on a series of commercial spots that debuted in
the spring of 1995.
In one commercial, Johnny goes fishing with his father and brother. Having
finished his own supply of Bud Light Beer, Johnny cozies up to his father and in
a bogus attempt at bonding says "I love you, Ma-a-a-n!" When his father says
"Forget it, Johnny", the beaten but not defeated Johnny uses the same line on
his brother, but to no avail.
The Johnny character made two cameo appearances on David Letterman's CBS late
night talk show in the fall of 1995 spoofing his character's affectionate but
insincere commercial catchphrase.
Before finding success in commercials actor Roy Fitzgerald was a defensive
back for the University of Missouri who was later signed by the NFL's St. Louis
Cardinals in 1977. When he injured his hamstring, he abandoned football and
headed to Los Angeles to pursue an acting career which included a bit part in
the motion picture Thelma and Louise (1991) and a guest shot on the legal
drama MATLOCK in 1993 (People Weekly 1/8/96 p.116).
TRIVIA NOTE: From 1977-1980, Bill Murray used the soppy phrase "I love you,
M-a-a-a-n!" during skits on NBC's late night comedy show SATURDAY NIGHT LIVE.
Back to Top