"Ice" Penquin - Advertising mascot for
Anheuser-Busch that appeared in a series of "Beware the Penguins" TV spots in
1996. Like a "Cookie Monster" of the Bird set, the demonic Bud "Ice" Penguin
sought out beer drinkers to take away their beer. When the penguin arrived on
the scene, its eerie, subtle trademark catchphrase "Dooby, dooby, doo" struck
fear into the hearts of the onlookers.
Soon after Anheuser-Busch broadcast their
penguin campaign, the nationally-known mens wear
manufacturer Munsingwear (parent company of Supreme International Corp.) cried
fowl and demanded that Anheuser -Busch Company stop using the penguin to promote
its beer because they feared consumers
may confuse their own smartly-dressed Munsingwear
Penguin (a registered trademark since 1959) with the creepy Bud "Ice" Penguin. The Munsingwear group did not want to tarnish
their reputation with such an association and because they do "not wish
to promote the use of alcoholic beverages"
Back to Top