- This giggly dessert was invented in 1897 when May Wait, a
housewife from LeRoy, New York purchased the rights of an
existing powdered gelatin and added sugar to the mix. In 1899,
Jell-O® was sold to Orator Woodward who successfully marketed
Jell-O to the American public. When Jell-O celebrated its
100th anniversary in May of 1997, Jay Leno of THE TONIGHT SHOW
commented "If it wasn't for Jell-O...hundreds of female
wrestlers would be out of work."
Today, Jell-O (now owned by Kraft Foods) is known as
"America's Most Famous Dessert." Oh yeah, don't forget the
company's trademark slogan: "There's Always Room for Jell-O."
Over the years, Jell-O has been the focus of numerous TV
commercials. An early Jell-O commercial produced by Young and
Rubicam Advertising Agency in 1957 was entitled "Prancing
Boy." It featured an animated drawing of a little boy (drawn
by Maurice Sendak) dancing about a field of flowers, riding a
pony made out of a Jell-O box; scribbling the words lemon and
banana on a wall with a crayon; and singing "Banana, manana,
oh I love banana..."
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In the 1970s and 1980s comedian Bill Cosby
starred in a series of successful Jell-O® TV ads (Young &
Rubicam, 1975) that hawked the creamy goodness of Jell-O
puddings as well as their dee-licious Puddin' Pops.
In 2001, Bill Cosby traveled to Utah (those folks love their
Jell-O) and petitioned legislators at a joint convention of
the Utah State Legislature to vote for a resolution that
proclaimed Jell-O gelatin the Official Snack of Utah. Jell-OH!
See also - "Jell-O
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