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Home > Index > Food > Candies & Desserts > Jell-O Baby
       
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Click for Jell-O Web SiteJell-O Baby - In the 1950s General Foods, the makers of Jell-O sponsored a classic ad spot entitled "Chinese Baby" starring a sad Chinese child struggling with the question "How do you eat yummy, wiggly, delicious grape-flavored Jell-O with chopsticks? The solution: A Chinese mother came to the rescue with a spoon. The commercial began with a narrator (speaking in a Chinese accent) saying "Like to present ancient Chinese pantomime: 'Jell-O Tonight.'...Chinese mother brings baby Jell-O famous Western delicacy. Poor Chinese baby! He unable to tell if this Jell-O is Strawberry, Raspberry, Cherry, Orange, Lemon, Lime...Jell-O come in all ten flavors. Poor Chinese baby! But, ah! Mother brings great Western invention-the spoon! Spoon was invented to eat Jell-O, Chinese baby very happy! So ends ancient Chinese pantomime. Was pretty good commercial, no?" Character actor Alan Swift provided the announcer's oriental voice. The campaign was created in 1959 by Barbara Demaray from Young and Rubicam Advertising Agency. The black and white ad spots were animated by Ray Patin Productions. See also - "Jell-O"

 
 

 

 
 
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